Bengaluru: Beegru, the global AI-powered proptech growth engine for real estate, has launched its bold new campaign titled “The Dead Leads Graveyard”, unveiled at the Realty Expo in Bengaluru on September 5, 2025. Aimed at addressing one of the real estate industry’s most pressing inefficiencies, the campaign highlights how crores of rupees are wasted annually on unqualified leads that fail to convert.
Using the metaphor of a “graveyard” to represent the financial and operational toll of poor-quality inquiries, Beegru is urging industry leaders to rethink their marketing strategies. The campaign poses a stark question to real estate professionals:
“How much of their money already lies in the graveyard of dead leads?”
The campaign is powered by Beegru’s AI Boost feature, which promises to replace uncertainty with efficiency by offering:
- Smart Targeting – Focus on high-intent audiences
- Pre-qualified Leads – Delivery of only sales-ready prospects
- Multi-Channel Ads – Seamless automation across platforms
- Effortless Setup – Campaigns launched in minutes
- Continuous Optimisation – Real-time, AI-driven performance enhancements
- Transparent Dashboard – Instant access to campaign metrics
Speaking at the Realty Expo, Kin Shreeraj Reddy, Founder & CEO of Beegru, said, “The PropTech industry is ripe for transformation. The current property marketplaces are outdated and do not serve the needs of the realtors or the property seekers effectively. They flood realtors with unqualified leads resulting in excessive manual effort to sift through them. They also monetize users’ private information which erodes trust.”
Further elaborating on Beegru’s mission, he added, “At Beegru, we’re fixing this broken ecosystem with an AI-driven platform that delivers verified, high-quality leads to builders, landowners, and realtors, without sacrificing user privacy. Our inclusive & global solution, with trust and innovation at its core, fosters authentic connections and empowers every stakeholder to succeed.”
The “Dead Leads Graveyard” campaign also emphasizes Beegru’s unwavering commitment to data privacy, security, and trust. By offering exclusive leads, enterprise-grade security, and full transparency, the company sends a clear message to the industry:
“Stop paying for funerals, start paying for growth.”
