MUMBAI: Rebel Foods, an internet restaurant company, is bringing a royal touch to Diwali with its flagship brand, Behrouz Biryani. Their new campaign, ‘The Nawabi Surprise’ will feature Saif Ali Khan and the campaign will use AI to offer customers personalised video messages from the actor. Each greeting will be unique the company explains.
The week-long campaign begins on 25 October 2024. With every order of Behrouz Biryani, customers will receive an elegant palace-shaped card, which holds the key to a special surprise. The card has an interactive, openable door and a hidden QR code that unlocks a personalised video greeting from Bollywood’s ‘OG Nawab,’ Saif Ali Khan.
Nishant Kedia, CMO, Rebel Foods said, “This Diwali, we wanted to create something truly memorable for our customers, combining the royal essence of Behrouz Biryani with cutting-edge personalisation. With Saif Ali Khan’s charm and our Nawabi Surprise, we’re bringing a unique blend of tradition and technology to elevate the festive experience. This initiative reflects the brand’s deep-rooted traditions while embracing innovative approaches to create a memorable celebration.”
The personalised greeting can be shared across social media platforms and is redirected to WhatsApp for quick downloading and forwarding. Customers can also generate multiple videos for their loved ones.
