Marcom agency BEI Confluence has joined forces with UrsDigitally, a digital marketing organisation based out of Kolkata, to give birth to a JV – GroX, which will provide end-to-end deep technology driven digital solutions for its clients.
The association brings a wide gamut of services ranging from brand strategy and planning to creative big ideas and multi-platform executions, powered by innovative digital marketing solutions including website designing and optimization, ERP solutions, content creation, bots, gamification, ORM and e-commerce management for a seamless brand experience.
Talking about the merger, Tapas Gupta, Founder Chairman & MD, BEI Confluence, said “At BEI Confluence, we were in the lookout for the perfect deep- technology partner to keep pace with changing times and consumer preferences. The new JV gives us an opportunity to bolster our brand strategy & creative expertise with the power of advanced technology in communicating our ideas and engage consumers much more meaningfully”.
Abhishek Gupta, Dy. Managing Director, BEI Confluence, added “Technology has helped consumers break the space-time barrier. Using smartphones, they can research products, ask questions, review feedbacks and purchase products no matter where they are and what they are doing. The shotgun-scatter technique of yesterday’s mass media is making way for hyper-personalized interaction. The prowess and experience of UrsDigitally, will add more to our creative muscle power, in delivering ground-breaking marketing solutions to new-age brands.”
Amit Lakhmani, a first-generation entrepreneur, technology innovator and founder of Max Mobility, the parent group of UrsDigitally, said “Early adopters of each new technology always have the first movers’ advantage. Brands, especially in the e-commerce and mobility industry, are changing the game with radical ideas like predictive analytic capabilities, AI, block-chain technology and sophisticated personalized recommendation systems worldwide. With GroX, we aim to transform MarTech solutions to deliver a cohesive experience for aspiring brands”.
“Modern technology has revolutionized nearly every aspect of human existence. Brands are going for more immersive consumer experiences rather than just grabbing eyeballs. While we are proficient in channelizing the right communication at the right location and at the right time, BEI Confluence will bolster our integrated services portfolio with the right ideas and the right communication. In short, they will add what’s to our how’s” added Mitul Das (CEO – UrsDigitally), a techno marketer with over 20+ years of experience in business strategy, marketing and technology services.
GroX has already started its operations in Delhi & Kolkata and has started working with leading groups like the JK Group, Radico Khaitan and a host of other companies in both the cities.
GROX is targeting to achieve a position of a deep technology driven communication organisation and expects to rapidly establish itself as a leader in this domain. GROX has set a turnover target of Rs. 7.5 Cr. in 2023/24.