The BEI Confluence Board has elevated Abhishek Gupta to Dy. MD with effect from January 1, 2020. Abhishek has been working with the Agency since 2015 where he had joined from Ogilvy & Mather. In O&M Abhishekworked for over four years as a senior Brand Management professional heading O&M’s flagship brands like Sprite and Kinleyfrom the CocaCola Company as well as the Lighting Division brands of Philips.
Abhishek comes with over 16 years of experience in Creative and Brand Management and has earlier worked for leading global Agency Groups like Euro RSCG and Publicis in Delhi/NCR across brands like Nestle India, McVities Biscuits, Indiatimes, Max New York Life Insurance and more before joining O&M in 2012/13.
Abhishek, who is an accomplished sound design, film production professional had graduated in Ad Film Production from London before joining BEI Confluence, Mumbai office in 2004 as a Management Trainee in Creative. After a few years in Creative, he switched over to Brand Management which he has been doing for the last 12 years.
On his elevation as Dy. MD, Abhishek observed “As a larger mid-sized agency with a footprint across three metros and offering 360 services, my main objective will be to maintain the growth trajectory of the agency at a time when most clients’budgets are stagnant or shrinking, while at the same time they are demanding more services,& more man-hours from agencies with greater economies of scale. My challenge in the short term is to re-build BEI Confluence as a lean, mean machine to be able to win in this intensely competitive environment & from a long term create a robust, strategic & creative communication agency with integrated services, with a more hands-on approach on each brand”
On this management restructuring, Tapas Gupta, Founder & MD of BEI Confluence commented “In keeping with the times, this is a generational shift in the Agency. To stay competitive and fighting- fit at a time when the business model of managing advertising agencies is undergoing huge transformation, I am happy that the management of the agency is being passed on toa much younger professional who is seen as a ‘Change-Leader’and brings with him enormous modern-day skills and experience in steering &managing the agency and the large FMCG brands it handles.”
BEI Confluence is a mid-sized 360o advertising agency in operations for the last 22 years with its HQ in Delhi and offices in Mumbai&Kolkata. Its key clients include Radico Khaitan Ltd, one of India’s largest IMFL companies, Harvest Gold, Delhi/ NCR’s largest Bread Brand, Modi Group, Jindal Group, JK Group, DFM Foods, makers of Crax, a leader in children’s snacks, Insecticides India Ltd, the country’s second-largest rural pesticides & herbicides brand, Hitachi ACs, Okaya Batteries, to name a few. The Agency has over 100 professionals working in its three offices.
