Mumbai: Being Human Clothing, the fashion and lifestyle brand founded by Salman Khan, is celebrating the superstar’s birthday in signature Salman style—high on energy, warmth, and fun. Marking the occasion, the brand has announced a special Birthday Sale, supported by a lively new campaign that blends fashion, surprise, and celebration.
At the heart of the celebration is Being Human Clothing’s playful campaign titled “Cake Fake B’Day For Real”, which reimagines birthday celebrations by moving away from the predictable and introducing an element of surprise. The campaign reflects Salman Khan’s larger-than-life persona, keeping the tone light-hearted, joyful, and engaging for fans across the country.
A key highlight of the campaign features popular actor and comedian Sunil Grover stepping into the shoes of Salman Khan, delivering a humorous and instantly relatable performance. This playful enactment is followed by Salman Khan himself, seamlessly bringing the campaign narrative to life and linking it directly to the birthday sale in an effortless and entertaining manner.
Commenting on the initiative, Ayaan Agnihotri, Executive Director at Four Aces Fashion House, Being Human Clothing, said, “This year’s ‘Cake Fake, B’Day for Real’ campaign is our playful nod to the joy and energy that Salman Mamu brings into people’s lives. By taking the celebrations live with a 50% exclusive birthday sale in stores and online, we wanted to create a digital moment that fans everywhere can be part of—no matter where they are. It’s our way of saying thank you to everyone who continues to support the Being Human Clothing family and Salman Mamu.”
To make the birthday celebrations even more special, Being Human Clothing has announced birthday-exclusive discounts for a limited period. Shoppers can avail a flat 50% off across all Being Human Clothing exclusive brand stores, department stores, and multi-brand outlets, along with a minimum 50% off exclusively on www.beinghumanclothing.com as part of the SKB Birthday Celebration.
The sale spans menswear, womenswear, accessories, and everyday essentials, offering customers an opportunity to refresh their wardrobes with Being Human Clothing’s consciously designed, comfortable, and contemporary collections suited for both everyday wear and special occasions.
With “Cake Fake B’Day For Real,” Being Human Clothing transforms Salman Khan’s birthday into more than just a promotional event. It becomes a shared celebration—cheerful, unexpected, and full of heart—reflecting the deep connection Salman Khan continues to share with audiences nationwide.
The Being Human Clothing Birthday Sale and SKB Birthday Celebration will be available for a limited period across offline stores nationwide and exclusively online on the brand’s official website.
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