Singapore : Vizeum, the Dentsu Aegis Network-owned media agency, has appointed Ben Cunnington to lead its strategic offering across Asia Pacific.
Cunnington moves from Jumptank, a strategic consultancy that supports Dentsu Aegis Network’s media agencies in Australia. There, he was group strategy director.
He will relocate to Singapore to take up the newly created role as APAC regional strategy director.
The move to Vizeum marks a return to the agency for Cunningham. He was previously strategy director for the agency in Australia.
Cunnington said: “Having worked at Vizeum I was aware of its innovative and entrepreneurial culture, so I was delighted to take on the role of Strategy Lead for APAC.”
“During my time at Jumptank we constantly pushed the boundaries by combining technology, strategy and creativity to drive our clients businesses. I’m looking forward to building strong connections between people and brands for our clients, and being part of Vizeum’s growth into a key player in the region,” he said.
Cunnington has 16 years’ of experience in media, in planning roles for media agency MEC, Starcom and Vizeum’s sibling agency Carat. He moved into strategy in 2006 as a communications strategist for Naked Communications.
Kristian Barnes CEO Vizeum Asia Pacific added: “It’s great to add such strong talent to our rapidly expanding regional team supporting Vizeum’s growth across Asia Pacific. Ben understands clients’ business drivers, so coupled with his technology, strategy and creative credentials, he is the perfect fit to help deliver the innovative business solutions our clients want.”
