Kolkata: Pioneer Bengali music channel- Sangeet Bangla rebrands itself with a set of new shows and a fresh packaging to give the GenY & GenZ the exciting dose of Tollywood’s best trending content. It aims to rebound and reconnect with audiences old and new while staying super relevant with the changing times! The strategy strives to make the brand evolve for the better, without disconnecting itself from the roots of its original core values.
The new Sangeet Bangla packaging is all colorful, flashy, vibrant, and in reflection of a richer narrative. The fresh line-up of programming consists of a mix of new and old shows which has been designed to keep in pace with the ever-evolving consumption habits of the audience. The program library now includes new engaging shows like SB Viral Hits, Gitanjalit, SB Bhoktigeeti, SB Stories, SB Lyrical SB Bondona alongside the existing set of popular shows like Tumi Je Amar, SB Superhitz, Howrah Bridge, etc. In spite of being a 24-hour music channel, Sangeet Bangla promises to provide a wholesome package of entertainment to the audiences.
Sangeet Bangla has proudly launched the new logo yesterday along with an official anthem ‘Hullor Hoyejak’, sung by the very popular Nakash Aziz, marking its journey towards a new beginning. The much-awaited new programming set will start getting telecasted on the channel from today. Besides, an exclusive breakthrough of ‘O Mon Re’, SVF Music’s newly launched music video featuring Tollywood’s most wanted pair- Yash and Madhumita, was telecasted on the channel yesterday.
However, there’s more in the store!
Sangeet Bangla now comes under the umbrella of the SVF family, the house that has been incessantly redefining the Bengali entertainment space for the last 25 years, thereby embarking on a journey of values that SVF carries.
This new logo of Sangeet Bangla is a take on the combination of a musical instrument as well as the Bengali alphabet of the number ‘1’. It is also a throwback to Sangeet Bangla’s earlier logo as well as a take on its evolution as the premium Bengali Music Channel, both the mnemonic and the color scheme are a tribute to what the brand has been and provides a glorious insight into what it shall be. Alongside the logo, “Hullor Hoyejak” explicitly echoes the vibrant, and exciting journey of reinventing the brand personality
‘Hullor’, the new tagline, is nothing but a suggestion to cherishing the musical memories- both old and new, with a varied set of new program packages. The swanky new look combined with new programming promises engagement to a level like never before! However, even with a new, vibrant look and feel, it will not only reach out to our younger audiences but also continue to cater to all the moods and wishes of the existing fan base. The core value of offering remains unlimited music and entertainment with loads of excitement & ‘Hullor’.
Mahendra Soni, Co-founder, and director of SVF said, “Sangeet Bangla has been the #1 Bengali satellite channel since inception. It has normalized Bengali commercial music in every household, served people with different entertainment shows, industry sneak peek, and much more! But with time, the music landscape in Bengal has also changed. The main aim of the rebranding is to match the musical demands of the youth as well as the elderly. The idea is to hit the nostalgic chords and a flavor of new packaging of Bengali music with separate slots of oldies, new age music, devotional music, and lyrical videos.”
With this new avatar, Sangeet Bangla will continue to manifest itself as the ultimate destination of Bengali music and entertainment. From Anupam Roy to Arijit Singh to Jeet Gannguli, Sangeet Bangla will continue to deliver the best of the best music from showbiz and beyond for its patrons.
