MUMBAI: Berger Paints India a paint and coatings company and the pioneer of washable interior emulsions, has launched a new television campaign for Berger Easy Clean Interior Paint. Rolling out across television and digital platforms, the campaign looks to reinforce the brand’s promise: ‘No Daag. No Tension. Only Beautiful Walls’.
Conceptualised by Lowe Lintas, the film beautifully captures the innocence of childhood mischief while highlighting Berger Easy Clean’s promise of worry-free walls. The film unfolds in a familiar family setting with a child’s playful crayon doodles cover the living room wall, the family dog gets blamed, and instead of turning tense, the moment turns light-hearted. Thanks to Easy Clean, the mess vanishes in seconds, leaving the walls fresh and the family smiling.
Speaking about this latest campaign, Abhijit Roy, MD, CEO, Berger Paints India said, “Walls often become a child’s first canvas, where their creativity and imagination take shape. Our new TVC encourages parents to let their child live their life including drawing on the walls, assuring them that with our innovative wall solutions, stains are no longer a cause for concern. Easy Clean has been the leader in India in the washable paint category for around two decades now. The brand is designed for modern Indian homes that want walls to look beautiful every day, without the stress of upkeep. With its advanced stain resistance, we are solving a recurring household worry and promoting stress-free living by giving them stain-free walls.”
Speaking about the new TVC, Arpan Bhattacharya, Executive Director – Head of Creative, Copy (South) said, “We wanted to tell a story every parent relates to. A child’s boundless creativity often finds its canvas on the walls. However, instead of framing it as a problem, we chose to celebrate the innocence of the moment, because with Berger Easy Clean, stains are no longer a worry. It’s about freeing families to enjoy these little joys without compromise. After all, childhood deserves walls that welcome dreams, not restrict them.”
