MUMBAI: Bergner, which offers premium cookware, has introduced its new Argent Samsara collection, a cookware with premium technology with timeless design. This new collection is designed to enhance the cooking experience for both home cooks and professional chefs.
The brand film looks to capture the spirit of rich culinary traditions while showcasing the efficiency and elegance of the Argent Samsara while showcasing the delight of making South Indian specialties like dosa, appam, and kummu curry. Families eat South Indian food at least twice a week, and it has become a mainstay in homes all around the nation. They are a staple of daily meals due to their healthy, light quality, which appeals to people everywhere and solidifies their reputation as the perfect comfort food. The narrative highlights the emotional bond that exists between food, family, and tradition, as well as the role that high-quality cookware has in maintaining the flavors’ authenticity.
Inspired by the deep-rooted traditions of South Indian cooking, Argent Samsara is a Tri-Ply Non-Stick cookware range designed specifically for this rich culinary heritage the company explains. Combining advanced Tri-Ply technology with a durable Quantanium Non-Stick coating, it offers even heat distribution, long-lasting performance, and healthier cooking with minimal oil. The collection features thoughtfully crafted cookware such as appachetty, paniyarakkal, round grill pan, square multi tawa, handi, shallow handi, and roti tawa—perfect for effortlessly preparing both traditional favourites and modern dishes with precision and ease.
“Cooking is not just about preparing food; it’s an art that brings people together. I’m excited to be part of this journey with Bergner, as the Argent Samsara cookware elevates the entire cooking experience with its perfect balance of form and function. Whether you’re making a traditional South Indian dish or exploring new flavours, this range enhances the joy of cooking” said Michelin Star Chef Vikas Khanna, who is the face of Bergner.
“At Bergner, we constantly innovate to meet the needs of Indian kitchens. We realised that while South Indian cuisine is an integral part of homes across the country, there was no premium Tri-Ply Non-Stick cookware specifically designed for it. Traditional cookware like appachetty and paniyarakkal lacked the durability and ease that modern home chefs need. With Argent Samsara, we’ve created India’s first Tri-Ply Non-Stick range, blending tradition with innovation to make every dish effortless and authentic” said Umesh Guptaa, director of Bergner India.
The Argent Samsara range is available on Bergner India’s official website (www.bergnerhome.in), on e-commerce platforms, and at retail stores across the country.
