Mumbai: Havas has announced the appointment of Bertille Toledano, CEO of BETC, as President of Havas Creative Network and CEO of Havas Creative Middle East. In her expanded role, Toledano will spearhead the launch of a new Creative Powerhouse in the Middle East, reinforcing the Group’s commitment to world-class creativity and bold production capabilities.
Toledano will continue to serve as CEO of BETC, the agency founded three decades ago by Mercedes Erra and Rémi Babinet, who now chair its Supervisory Board. BETC has long been recognized for its creative excellence, with a mission to move people, cut through the noise, and create lasting brand value. Since joining the Group in 2012, Toledano—alongside Stéphane Xiberras, President & Chief Creative Officer of BETC and Head of the Global Creative Council of Havas Creative Network—has elevated the agency’s international profile. BETC was ranked the #1 agency for creativity by WARC in 2024.
Building on this success, Toledano’s new role as President of Havas Creative Network places her under the leadership of Donna Murphy, CEO of Havas Creative and Health Networks. She will also join the Havas Executive Committee, underscoring the Group’s deep-rooted commitment to creativity at the highest level.
Over the years, Toledano has played a pivotal role in driving Havas’ international growth, particularly in the Middle East, where the Group partners closely with the Chalhoub Group. Reflecting the region’s growing creative and business potential, Havas is launching a new Creative Powerhouse in the Middle East, under Toledano’s leadership. She will oversee all creative, PR, CX, production, and event activities across the region. As part of this evolution, the Havas Creative Middle East agencies will be rebranded as BETC Middle East.
Toledano will collaborate closely with Yannick Bolloré, Mercedes Erra, and Donna Murphy, with the support of Alberto Canteli, Chairman & CEO NEC region and the Middle East and Chairman Africa, as well as Dany Naaman, CEO of Havas Middle East, to unlock the region’s full creative and business potential, leveraging Havas’ Converged.AI strategy.
“In the age of AI, our clients are increasingly seeking to partner with creative powerhouses that are culturally relevant, locally insightful, and globally outstanding. They expect world-class creativity backed by bold production capabilities. That’s why creative excellence is at the heart of our strategy, and Bertille’s vision and leadership will help us bring this ambition to life in a region full of opportunities,” said Yannick Bolloré, CEO, Havas.
“Bertille’s appointment marks an exciting new chapter for Havas Creative. The Middle East represents one of our most dynamic growth regions, and her creative vision, international experience, and entrepreneurial spirit will help us unlock its full potential. I’m thrilled to welcome her to our global leadership team and to collaborate on realizing the region’s full potential,” said Donna Murphy, CEO, Havas Creative & Health Networks.
“Bertille embodies all the cultural values that Remi and I deeply believed in at BETC. I’m proud that she can carry them forward today within the Havas Group,” stated Mercedes Erra, Founder and Chairwoman of the Supervisory Board, BETC.
