Betterhalf has announced that it has ‘hired’ the first-ever Chief Matchmaking Officer. Named Asha Ji, the human face of the ‘CMO’ is actor Sheeba Chaddha.
Users can reach out to Asha Ji with a ‘Hi’ on Whatsapp to 9620-800-200. Asha Ji will respond with the face and voice of Sheeba Chadha.
The introduction of Asha Ji is to humanise its AI-backed matchmaking process for urban Indians, according to the company.
Pawan Gupta, Co-founder and CEO, Betterhalf, said, “Asha Ji is our latest Whatsapp campaign and India’s first ever Chief Matchmaking Officer. We are elated about roping in India’s renowned actress Sheeba Chadha. Our goal is to help every Indian choose their life partner on Betterhalf by initiating the conversation and the rest will be taken care of by our innovative AI algorithm and Asha ji.”
The company envisions expanding and launching more creative tech-based solutions in future, informed a Betterhalf statement. It claims to have invented the world’s fastest single-click matching technology (US patented) that connects users with compatible profiles in one click.
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