Bengaluru: KRAFTON India has announced that its innovative campaign, “The Great In-Game Wedding,” has achieved remarkable success at the One Show Asia 2025 Awards, securing 2 Silver, 1 Bronze, and 4 Merit honors, making BGMI one of the top-performing Indian brands at this year’s festival.
A first-of-its-kind activation in Indian gaming, the campaign transformed BGMI into a vibrant cultural space by recreating the energy, color, and emotion of an Indian wedding within the game world. Through live, social, in-game experiences, themed challenges, and community-led moments, the initiative resonated deeply with players, blending Indian tradition with innovative gameplay and storytelling.
The campaign’s accolades include:
- 2 Silver – Game Marketing and Interactive Online & Mobile
- 1 Bronze – Design
- 4 Merits – Cultural Impact, Gaming, Print & Promotional, and Public Relations
Hosted by The One Club for Creativity, New York, the One Show Asia Awards are among the most prestigious creative honors in the Asia-Pacific region, celebrating excellence across advertising, design, digital innovation, interactive experiences, and brand storytelling. BGMI’s wins mark India’s growing footprint in global creative arenas.
Commenting on the campaign, Srinjoy Das, Associate Director of Product and Marketing, KRAFTON India, said, “The concept of a wedding inside BGMI came from our users, and we routinely found couples who met on the game, went on to get married and was heavily celebrated by the fan-base. With the game literally bringing people together, 22feet did a phenomenal job of creating a beautiful experience which can be celebrated by fans and the brand alike. Truly, a campaign to remember.”
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, added, “The BGMI in-game wedding is a marriage of the gaming universe with Indian culture. It’s the kind of idea that would resonate stronger with Asian juries, because there are nuances that need to be understood to be enjoyed. The recognition at One Asia is an acknowledgement of the same.”
“The Great In-Game Wedding” redefined how brands can engage culture within games, merging storytelling, community participation, and Indian wedding fandom to create a moment that transcended gameplay. The campaign drove extensive engagement across social platforms, sparked conversation within gaming communities, and showcased BGMI’s ability to integrate entertainment and culture in uniquely Indian ways.
With these accolades, BGMI strengthens its position as a creative leader in the gaming and broader cultural landscape of the Asia-Pacific region, demonstrating how gaming can influence culture, drive narrative innovation, and unlock new creative possibilities for brands and players alike.
