Mumbai: The Bharat Army, a travelling cricket supporters’ group, has been featured in Prime Video’s promotional track, “The Lalla Anthem – A Warning From Subedaar”, released during the ongoing ICC Men’s T20 World Cup as Team India enter the Super 8 stage of the tournament.
The anthem showcases Bharat Army members performing coordinated chants, drum beats and fan support sequences alongside actors Anil Kapoor and Radhikka Madan, former India cricketer Harbhajan Singh, and sports presenter Shefali Bagga. The collaboration underscores the growing integration of organised fan communities into mainstream sports marketing and entertainment-led promotions around marquee cricket tournaments.
Rakesh Patel, Founder, Bharat Army, said, “Cricket for us is about passion, belief, and backing the team through every high and low. Being part of Lalla Anthem — A Warning From Subedaar felt natural because the song carries that same fire and pride. It celebrates the spirit of standing together, which resonates with us at Bharat Army, because this is what we believe in when we step foot in the stands to support Team India.”
The Bharat Army is expected to maintain a strong on-ground presence as part of its tournament travel programme ahead of India’s Super 8 fixture against South Africa in Ahmedabad on February 22. The group has been supporting Team India across venues during the competition through organised supporter sections and structured fan engagement activities, contributing to stadium atmosphere and broadcast spectacle.
“The Lalla Anthem – A Warning From Subedaar” has been composed by Rohan–Vinayak, written by Rishi Upadhyay and sung by Vishal Dadlani. The promotional track builds momentum for the upcoming action-drama Subedaar, starring Anil Kapoor, Radhikka Madan, Saurabh Shukla, Aditya Rawal and Mona Singh, and directed by Suresh Triveni. The film is set to premiere on Prime Video on March 5.
The collaboration highlights the increasing convergence of sports fandom, digital entertainment platforms and film promotions, as brands and streaming services tap into cricket’s cultural currency during high-stakes international tournaments.
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