Bharat Matrimony launched an ad campaign that promotes its ‘Interest Matching’ feature. The three-film campaign conceptualised by Wondrlab is billed as ‘Be Choosy 2.0’, following its campaign theme of 2022.
The campaign adopts a breezy and humorous approach. Each film showcases a young man and woman with similar interests. They are attracted to each other and even seem to be growing close. At that point, they are pulled away from each other and we are told that they haven’t met yet because they are in different places. Enter Bharat Matrimony’s ‘Interest Matching’ feature. Thanks to the new feature, they become a married couple pursuing their shared interest together.
The common interests used to drive home the feature are love for dogs, chopsuey and yoga.
Bhavesh Kosambia and Rahul Chandwani, Content Leads, Wondrlab, said, “Our collaboration with BharatMatrimony has always led to some insightful work. With ‘Be Choosy 2.0’ we were able to crack a wonderful execution device. The stories showed couples together, but as a fantasy, and then their separation takes them back to their far-off origins. However, despite their geographical distances, they’re able to connect and find a loving partnership thanks to Bharat Matrimony’s Interest Matching feature.”
Arjun Bhatia, CMO, BharatMatrimony, said, “BharatMatrimony has been changing the social narrative about relationships and marriage. We believe people must be choosy when making the most important decision of their life – finding their life partner. And as India’s leader in the matchmaking segment, we keep innovating our processes and platform to make our customers’ journeys seamless, hassle-free and successful. Our latest revamp is a step in this direction. With features like ‘Hobby and Interest Matching’ that helps you find profiles with similar interests and ‘Filter Breathers’ that let you prioritise your filters, we are bringing compatibility to the forefront of the soulmate search. After all, interests are really the starting point for two strangers to meet, start a conversation, assess the potential for a meaningful relationship, and hopefully find a lifelong partner. These new features engineer interactions between the right people so that every member on BharatMatrimony discovers love.”
Feedback: [email protected]
