Actor and celebrity Sobhita Dhulipala has appeared in Bhima Jewels’ commercial celebrating self-love with the brand’s diamond range. GroupM’s mSixandPartners has facilitated a collaboration between the actress and legacy jewellery retailer.
The commercial, titled “Made to Celebrate You” features Sobhita recounting her career accomplishments while showcasing Bhima Jewels’ diamond range. The ad focuses on paying tribute to inspirational women from diverse backgrounds and encouraging them to indulge in self-love.
Speaking on this occasion, Abhishek Bindumadhav, Managing Director, Bhima Jewels said, “We’re glad that our trusted partner mSix&Partners initiated this strategic collaboration with Actor Ms. Sobhita, who will now be the face of Bhima Jewels as our Brand Ambassador. Sobhita personifies values that resonate with our brand – her elegance, grace, and versatile style align seamlessly with our commitment to quality, craftsmanship, and timeless beauty. Commencing our association with Ms. Sobhita is a new Television Commercial that goes beyond conventional norms. While diamonds are often perceived as gifts for women, our latest commercial, “Made to Celebrate You,” redefines this narrative. It shifts the focus onto diamonds, paying tribute to inspirational women from diverse backgrounds. This empowering message underscores the idea that individuals today indulge in self-love, celebrating their triumphs and achievements. Sobhita, with her dynamic personality, epitomizes this spirit in an unparalleled manner. She stands as a perfect testament to the women we aspire to honour through our brand—a celebration of individuality, success, and the inherent strength that defines the essence of Bhima Jewels.”
Commenting on the partnership, Subhamay Mukhopadhyay, Managing Partner, mSix&Partners Indias aid, “We are thrilled to have facilitated this partnership between Sobhita Dhulipala and Bhima Jewels which has culminated into this impressive-looking, thoughtful campaign. Sobhita is the perfect fit for this association and has wonderfully personified Bhima Jewels’ brand values with her graceful presence. Apart from ensuring that we use best-in-class tech capabilities for our clients, mSix&Partners offers a holistic perspective that serves the brand’s purpose.”
The campaign has been crafted by FCB Ulka.
“In a bold move that challenges conventional norms and firmly positions Bhima Jewels as a continued industry trailblazer with a legacy spanning almost a century, the brand’s commitment to redefining perceptions and offering a fresh perspective on Diamond Jewellery significantly contributes to its competitive edge, setting the stage for further market expansions. Recognizing the evolving dynamics of the market, this strategic decision aligns seamlessly with our dedication to meeting the dynamic needs of a diverse consumer base, showcasing adaptability as a core strength. Catalyzing innovation and market evolution, Bhima Jewels’ foresight in recognizing the potential of Diamond Jewellery plays a pivotal role in cementing its position as a trendsetter in the industry, resonating for years to come,” added Abhishek
Damodaran N, President and Head of Office at FCB Ulka, Bengaluru, shared insights about the campaign, “The primary goal of this campaign was to highlight Bhima’s prominence in the domain of diamond jewellery, emphasizing its extensive range of products. Our insight was rooted in the notion that diamonds symbolize the celebration of life’s achievements. For today’s modern women, self-sufficiency is paramount, and they no longer rely on others to commemorate these milestones. Rather, she is fully capable of doing so herself.”
Credit List:
Agency: FCB Ulka Bangalore
Brand: Bhima Jewels
Chief Executive Officer: Kulvinder Ahluwalia
President and Head of Office, Bengaluru: Damodaran Nair
National Creative Director: Romit Nair
Sr. Vice President Planning: Eric Rodrick
Creative Team: Shyam Nair, Guriya Choudhury
Account Management: Prutha Nesargi & Reevan Rego
Strategy team: Tavishi Gutgutia
Brand Team Abhishek Bindumadhav (Managing Director) GopaKumar (Chief Operating Officer), Sreekanth A (Marketing Manager), Arun Lemboy (Marketing Manager)
Production House: Happy Monk
Director: Suraj Wanvari
Executive Producer: Andalib Patel
Music: Subhajit Mukherjee
Lyrics: Trina Mukherjee
Update: Edited on 19 Jan 2:10 PM to give credit to creative agency FCB Ulka.
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