B4U is one of Bharat’s oldest & leading entertainment networks with a bouquet of 5 popular channels across 3 genres (B4U Music, B4U Movies, B4U Kadak, Dhamaka Movies & B4U Bhojpuri). The network recently organized a mega Holi event at the pious & famous Assi ghat of Varanasi, which saw the presence of almost all popular Bhojpuri stars. Eminent personalities like Hon’ble MP Shri Manoj Tiwari, Hon’ble MP Shri Dinesh Lal Yadav, Shri Khesari graced the event with their presence. The event was one of its kind wherein a beautiful set was created on the theme of Bhojpuri Holi at the ghats of revered river Ganga.
All Bhojpuri stars performed and created magic through their singing & dancing performances. The event also saw some Impromptu singing performances by stalwart of Bhojpuri industry Shri Manoj Tiwari ji, which he is famous for.
On this occasion, Pawan Kumar Sharma (Business Head-B4U Network) said “B4U brand has always believed in providing quality & entertaining content to its audience. We strongly believe that as content provider, we owe a great responsibility towards our viewers and society at large and that’s visible through the type of content we’ve been producing for our leading channel-B4U Bhojpuri. We won’t shy away to admit that we’ve been the initiator & flag bearer of producing family content for Bhojpuri Market, which has worked really well and we are happy to see other players also adding great value by contributing to this trend. We carry a vison of not only setting new benchmarks for our product (B4U Bhojpuri), but contributing to the lives of each and every member of Bhojpuri cinema industry too.” He further added, “talking of about this mega event, I can proudly say that this event will definitely reverberate as one of the biggest ever Holi event done on Bhojpuri Landscape. We intentionally chose Varanasi as a Venue, being a strong Bhojpuri stronghold (being epicenter of Purvanchal) and most importantly the cultural and spiritual relevance attached with the place too.”
Sandeep Singh (Head Programming; B4U Bhojpuri) said “ We at B4U Bhojpuri are always eager to explore new possibilities in Bhojpuri genre. We ventured into home Production of Movies and the same has done phenomenally well, breaking all records. Movies such as Badki didi, Saas Anadi Bahu Khiladi, Bahu Rani Saas Maharani, are ruling the TRP Charts. We followed the same excellence while designing Holi event also, which saw participation from all mega stars of Bhojpuri Industry and certainly a unique event in this genre. Look forward to create more magic.”
Johnson Jain (CR0-B4U) said that our Holi extravaganza in Varanasi serves as a testament to our commitment to connecting with our audience at the grassroots level, while simultaneously diversifying revenue streams. Through this initiative, we leverage our expertise not only for our own benefit but also to offer innovative solutions to our partners in pursuit of growth.
The partners of the event are @ITC @Coca Cola @P&G and @Adani. The event will be telecasted on the day of Holi on 24th March 2024 at 6Pm and on 25th March 2024 at 10am on leading Bhojpuri channel-B4U Bhojpuri.
