Mumbai: BIG FM, a radio network, has successfully concluded its groundbreaking campaign, ‘Bano India Ke Angdaata’, which became a national movement advocating for organ donation. The campaign reached over 200,000 individuals, inspiring thousands to pledge their support and spread the message of compassion and hope. It is the first-ever initiative by a radio network to spotlight the life-saving cause of organ donation on such a large scale.
The campaign was led by BIG FM’s popular radio jockeys (RJs) including RJ Vrajesh Hirjee, RJ Akriti, RJ Sangram, RJ Nayana, RJ Uday, RJ Juhie, RJ Firoz, RJ Rashi, RJ Hiren, RJ Bhawana, RJ Shalini, and RJ Nevesh, who not only championed the cause but also personally pledged to become organ donors. Their collective efforts helped amplify the movement, making a significant impact across India.
The campaign garnered further momentum with the participation of Bollywood celebrities like Rajkummar Rao, Kartik Aaryan, Sonakshi Sinha, Sunny Leone, Raveena Tandon, Kailash Kher, Manisha Koirala, Sonu Sood, Kabir Khan, Seema Biswas, Divyanka Tripathi, and Vivek Oberoi. Influential industry icons such as Farah Khan, Palak Muchhal, Akriti Kakar, Sherlyn Chopra, Ahsaas Channa, and entrepreneur Ankur Warikoo also threw their weight behind the cause, helping spread the message to millions.
The initiative also received strong support from prominent government figures, including Anupriya Patel, Minister of State for Health & Family Welfare; Goa Chief Minister Pramod Sawant; Delhi Health Minister Saurabh Bharadwaj; Chirag Paswan, Minister of Food Processing Industries; Acharya Balkrishna ji of Patanjali; Padma Shri Deepa Malik, former President of the Paralympic Committee of India; and Shaina NC, politician and social worker.
BIG FM collaborated with the National Organ and Tissue Transplant Organisation (NOTTO), India’s apex body for organ procurement and distribution, to lend credibility and support to the cause. Anil Kumar, Director of NOTTO, highlighted the critical importance of organ donation, calling it a “life-saving act that can give a second chance at life to millions.”
In addition to influential government figures, the campaign also featured contributions from renowned athletes such as Anil Srivatsa, a double gold medallist at the World Transplant Games, and Sunayana Singh, CEO of ORGAN India. Both lent their voices to the campaign, emphasizing the transformative power of organ donation in the lives of recipients. Dr. Vishal Chadha of the Dadhichi Deh Dan Samiti and advocate Prashant Ajmera, a supporter of the One India, One Law initiative for organ donation, also added their perspectives, helping amplify the campaign’s message.
Sunil Kumaran, COO of BIG FM, shared his thoughts on the campaign’s success, “At BIG FM, we take pride in being the first radio network to champion the cause of organ donation on a national scale, inspiring meaningful conversations. This campaign transcends mere awareness, striving to ignite a movement among people to take decisive action towards organ donation. The overwhelming response, with thousands pledging their support and the campaign’s extensive reach nationwide, reaffirms our unwavering commitment towards bringing about a positive change.”
The campaign’s emotional impact was further amplified by the launch of BIG FM’s first-ever anthem, ‘Tu Farishta,’ composed and sung by popular playback artist Aaman Trikha. The anthem, which beautifully encapsulates the spirit of organ donation, is now available on Instagram and leading music platforms. In addition, heartfelt interviews with organ donors and recipients, as well as powerful video content, highlighted the life-changing effects of organ donation, deepening the emotional connection with audiences.
BIG FM also implemented several innovative initiatives to strengthen the campaign’s message, including live studio setups in metro trains across Lucknow, Delhi, and Mumbai Metro One, as well as employee e-wellness programs in corporate offices. These efforts successfully reinforced the campaign’s message and extended its reach to audiences across different touchpoints.
