Mumbai: BIG FM has unveiled an ambitious content refresh to strengthen its connection with modern listeners. The revamp is designed to align with the evolving tastes and preferences of today’s audience while staying true to its core ideology of Dhun Badal Ke Toh Dekho. The refreshed brand promises a dynamic multimedia experience that blends content, music, sound, and technology, offering an engaging and holistic entertainment platform for its listeners.
As part of this overhaul, BIG FM has launched the third season of its flagship show Dhun Badal Ke Toh Dekho, hosted by actor Pankaj Tripathi. This season dives into the nuanced theme of masculinity in today’s world, with a blend of thought-provoking discussions, satirical takes, and witty stand-up comedy in Pankaj’s signature style. The show captures the essence of the changing societal landscape, making it both relevant and engaging for today’s audience.
BIG FM is not just about traditional radio anymore; it’s evolving into a full-fledged multimedia platform. A key highlight of the refresh is the reimagining of its iconic brand song Dhun Badal Ke Toh Dekho. The new rendition of the song, sung by Sushant Divgikar (also known as Rani Ko-HE-Nur), brings a fresh, upbeat energy to the tune. With powerful, dynamic vocals and an upbeat tempo, the song invites listeners to break free from the ordinary and embrace new possibilities—much like the station itself. The revamped song is part of a larger effort to rework the network’s entire soundscape, including new promos, jingles, and bumpers that align with the preferences of contemporary listeners.
BIG FM is making technology a cornerstone of its content refresh. The radio network is taking bold steps towards personalized music experiences with the launch of BIG Dhun, its exclusive AI-driven music platform. BIG Dhun leverages advanced algorithms to personalize music recommendations based on user preferences, enhancing the listener’s engagement with curated playlists and songs tailored just for them.
The network is also focusing on community building through the launch of the BIG Creators Club—a new platform that connects brands with top influencers, creators, and storytellers across diverse fields and regions. The initiative offers brands an opportunity to tap into the influencer ecosystem while strengthening their connection with the youth through personalized and interactive content.
Speaking about the refresh, Abe Thomas, CEO of BIG FM, shared, “Our content refresh is all about staying relevant and resonating with our audience. We want to surprise our listeners by delivering content that goes beyond just entertainment. BIG FM aims to deepen its connection with the audience through content that speaks to their changing needs and interests, while also creating a strong and lasting brand affinity. We’re excited to continue evolving and providing immersive, interactive experiences that reflect the spirit of today’s listeners.”
Sunil Kumaran, COO of BIG FM, added, “With this refresh, we are pushing boundaries and breaking away from the traditional mold of radio. Our new offerings reflect the contemporary media landscape while staying true to our brand’s essence. From the reimagined brand song to our personalized music platform, everything we’re doing is designed to offer an engaging and immersive experience. Our new initiatives will help create a more interactive and connected relationship with our listeners.”
In addition to the refreshed brand song and new flagship programming, BIG FM has also curated a revamped playlist that aligns with shifting musical tastes. The network continues to stay at the forefront of evolving music trends, ensuring its playlists resonate with the diverse tastes of its listeners.
This evolutionary leap in content strategy is designed to create a unique listening experience and foster a sense of belonging among its audience, making listeners feel like an integral part of the BIG FM narrative.
With a multi-faceted approach to content, music, technology, and sound, BIG FM is positioning itself as not just a radio network but a complete multimedia experience, offering cutting-edge entertainment that is both inclusive and immersive.
