Mumbai: Bollywood fans are in for a treat as BigBasket brings Karisma and Kareena Kapoor together on screen for the first time in a campaign bursting with nostalgia, wit, and musical flair. Conceptualised by creative agency Talented, the campaign features a series of three quirky, nostalgia-laden films that revisit iconic moments from the Kapoor sisters’ cinematic legacy.
From Kareena’s cult-favourite tongue twisters to Karisma’s unforgettable dance moves—and even a surprise musical duet—the campaign blends clever storytelling with BigBasket’s core promise: “10 minutes means BigBasket.”
Speaking about their experience, Karisma and Kareena Kapoor shared, “Revisiting some of our iconic avatars together was joyfully nostalgic. Rarely do we feature in the script. We can shake a leg, but singing was a new experiment for us! 20 second ads are nothing like movies, we too are challenged with ‘quick deliveries’ in our performance.”
Building on its creative evolution, BigBasket has now turned its celebrity ambassadors into jingle performers. After Virat Kohli, it’s the turn of Bollywood’s beloved sister duo to lend their voice and energy to the brand’s catchy anthem.
Raagaleena Sripada, Marketing Head at BigBasket Retail, said, “Our partnership with Karisma and Kareena Kapoor marks a strategic step in evolving BigBasket’s communication. The objective was clear: to drive home the message that BigBasket now delivers groceries in just 10 minutes. The Kapoor sisters bring relatability that helps us connect with a wide and diverse consumer base, while reinforcing the speed, ease, and reliability of our service.”
Aarushi Periwal and Krisha Kakad, Creative and Brand Strategy at Talented, added, “Karisma and Kareena don’t just live in our memories, they are part of our GIFs, our stickers, our Saturday night dance moves, our favourite one-liners. Casting them together felt less like a creative decision and more like unlocking something that was waiting to happen. We wrapped BigBasket’s 10-minute delivery promise in shared nostalgia, let the sisters step back into their iconic roles we have loved them in, and reimagined moments that still make us smile. What emerged was 20 seconds that stayed with you much longer.”
Produced by First December Films and directed by Siddarth Sen, the films blend Bollywood glam, sisterly chemistry, and smart storytelling to deliver BigBasket’s quick delivery message with warmth and charm. A fourth film featuring the duo is expected to release later this year, continuing the campaign’s momentum across TV and digital platforms.
