Bengaluru: BIGG BOSS Kannada Season 11 has kicked off its journey with an impressive 9.9 TVR* on its opening day, captivating audiences and establishing itself as a dominant force in regional entertainment. Produced by Endemol Shine India, this season, titled “Hosa Adhyaya” (New Beginning), has introduced a fresh “Hell and Heaven” concept that features contestants from diverse backgrounds engaging in thrilling tasks.
A notable innovation for this season was the audience’s early involvement in contestant selection. During the finale of Raja Rani Reloaded, viewers were invited to vote on which contestants would enter ‘Hell’ and which would take the path to ‘Heaven.’ This interactive approach has created a more immersive experience, allowing viewers to feel directly connected to the show’s narrative from the very start.
Kiccha Sudeep continues to be the charismatic host of the show, bringing his leadership and insight to the dynamics of the house. During the promo reveal, he promised that this season marks the beginning of a new decade for BIGG BOSS Kannada, a sentiment echoed by the show’s impressive viewership and market share.
Sushma Rajesh, Cluster Head of Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, remarked, “BIGG BOSS Kannada Season 11 has set a new benchmark for entertainment, achieving record-breaking viewership with an impressive 9.9 TVR. This success highlights the impact of innovative content, from the unique ‘Hell and Heaven’ concept to the audience-driven narrative that fosters deeper engagement. Kiccha Sudeep’s presence continues to enhance the show’s dynamics, reinforcing our commitment to differentiated storytelling. This milestone strengthens Colors Kannada’s position as a market leader and exemplifies our vision to elevate regional content.”
During the launch week, Colors Kannada’s market share soared to an impressive 38%^, solidifying its status as the No. 1 Kannada General Entertainment Channel (GEC) in Week 40. The season also attracted a record number of brand partners, with 23 brands signing on, leading to an opening revenue that is 22% higher than the previous season.
Bikash Kundu, Head – Revenue, Regional Networks, Viacom18, commented on the tremendous support from brand partners this season, “Bigg Boss Kannada Season 11 has achieved a remarkable milestone by starting the season with 21 sponsors. We’ve brought together an array of brand partners from various categories, ranging from consumer goods and technology to lifestyle and financial services, creating a unique and integrated platform for them to engage with our audience. Our first-ever partnership with a cutting-edge elevator brand marks a significant first for the show, in fact, across languages. As Colors Kannada secures its position as the leading GEC, we are proud to offer unparalleled opportunities for brands to connect with viewers across both TV and digital platforms and thank our partners for their constant support.”
H Raju Gowda, Managing Director, Eco Planet Elevators and Escalators Pvt Ltd, stated, “We are delighted to partner with Bigg Boss Kannada Season 11, and are excited to introduce our state-of-the-art elevator in the Bigg Boss house. This will be a first for the show and we look forward to the response from audiences and consumers. Our focus on innovative design, advanced technology, and uncompromising safety standards has positioned us as a trusted partner for a platform like Bigg Boss. We are confident that this integration will not only enhance the overall experience for viewers but also highlight the pivotal role that quality and modernization play in shaping everyday living spaces.”
Deepak Dhar, Founder and Group CEO, Banijay Asia and Endemol Shine India, said, “We’re thrilled to witness the extraordinary response to Bigg Boss Kannada Season 11, setting new benchmarks with its grand opening. This season’s innovative ‘Hell and Heaven’ concept along with the dynamic contestants has truly captivated the audience, showcasing our ongoing commitment to bringing fresh and engaging content to the viewers. Sudeep Kiccha’s exceptional performance year after year has been pivotal in Bigg Boss Kannada’s enduring success. His unique ability to connect with the audience and housemates alike has set the show apart, and Season 11 is no exception. Additionally, our long-standing association with Viacom18 has been integral in consistently delivering such landmark shows.”
In addition to its television success, BIGG BOSS Kannada Season 11 has generated significant buzz on social media, broadening its reach. On JioCinema, the launch week (September 29 – October 4) recorded 3.4 million viewers and 6.2 million watch hours, showcasing the show’s growing popularity across platforms.
