Mumbai: Bigg Boss Malayalam Season 7, hosted by veteran actor Mohanlal, has set a new benchmark in Malayalam television, achieving its highest-ever viewership since the show’s launch.
According to BARC (15+U, Week 31, HD + SD), the Mega Launch Episode garnered an unprecedented 15.3 TVR, while regular episodes have maintained an impressive 11.4 TVR — outperforming all previous seasons and solidifying the show’s position as a category leader.
Launched under the tagline “Ezhinte Pani”, Season 7 has introduced a reimagined format with deeper viewer engagement, strategic gameplay, high-stakes tasks, and a revamped structure. The changes have been met with widespread acclaim, drawing strong audience participation and consistent ratings.
This season’s format places contestants in more demanding scenarios, featuring intensified competition, tactical decision-making, and emotionally charged interactions, creating a compelling mix that has resonated with audiences.
Bigg Boss Malayalam Season 7 – “Ezhinte Pani” airs Monday to Friday at 9:30 PM, and Saturday & Sunday at 9:00 PM on Asianet. Viewers can also access 24×7 live streaming on JioHotStar.
