Mumbai: Bigg Boss Malayalam Season 7 has shattered all previous records to become the most-watched edition of the franchise across Asianet and JioHotstar. The season delivered unprecedented reach, digital engagement, and advertiser participation, further strengthening JioStar’s leadership in Kerala’s entertainment ecosystem.
The show reached approximately 84% of Kerala’s population on Asianet, while its digital performance soared to new heights. On JioHotstar, Season 7 outperformed Season 6 across all major metrics. The finale on 3 August 2025 alone recorded almost 2x video views compared to last season, with watch-time jumping 137%. Connected TV (CTV) consumption emerged as a key driver, contributing 25% of total watch-time.
“Season 7 has shown just how deeply Bigg Boss Malayalam is woven into Kerala’s cultural fabric. This year’s remarkable surge in Connected TV viewing, watch-time, and digital engagement reflects not just strong consumption—but genuine appointment viewing that brings families and communities together. The outpouring of audience participation and the confidence shown by advertisers reaffirm the franchise’s unmatched ability to spark conversation, shape culture, and deliver impact at scale,” said Krishnan Kutty, Head of Cluster, Entertainment (South), JioStar.
Overall, Bigg Boss Malayalam Season 7 on JioHotstar registered 65% higher video views and a 36% increase in total watch-time. The season also delivered its highest-ever weekday and weekend performance, reinforcing its dominance throughout the broadcast window.
On television, the show garnered a reach of 7.37 million on Asianet and delivered its highest-ever Grand Finale ratings, alongside record weekday and weekend ratings. With 6.2 billion social media interactions, the franchise achieved its strongest digital footprint to date.
The season was marked by several standout moments, including a commoner finishing as the second runner-up, amplifying the relatability and emotional connect of the show. Mohanlal’s refreshed look also sparked widespread cultural conversations across social media.
A total of 17 national and regional brands partnered with the property across TV and digital, including MyG, Maruti, Berger Paints, Swiggy, Healthy Grocer Perungayam, Ujala Young & Fresh, Regal Jewellers, Patanjali Ayurved (Sunrich), MYK Laticrete India, Arvind Labs’ Dazzler, K P Namboodiri, Havells, Premier Tissues, M4marry.com, Confident Group, Merino Industries, and Cera.
With record-breaking performance across ratings, watch-time, digital engagement, and advertiser interest, Season 7 stands as the most successful edition of Bigg Boss Malayalam ever. The milestone reinforces JioStar’s commitment to delivering iconic, culturally resonant entertainment experiences across platforms.
