Mumbai: Bigg Boss Marathi Season 5 on Colors Marathi has become a cultural phenomenon, drawing in massive audiences and setting new benchmarks in entertainment. With the grand finale scheduled for October 6 at 6 PM, excitement is at an all-time high.
This season has propelled Colors Marathi to the #2 spot in Marathi entertainment, as indicated by BARC ratings. The premiere recorded a TVR of 2.4, which has since soared, reaching an impressive average of 4.8 TVR for the popular weekend segment “Bhaucha Dhakka” in the latest BARC report (Week 39). This marks a remarkable 23% increase from the previous week. Additionally, the weekday average TVR climbed to 4.3, up by 19% from Week 38.
Hosted by the charismatic Riteish Deshmukh, the season has been filled with drama and emotional highs, resonating with viewers across various demographics—from teenagers to grandparents. Riteish’s ability to blend humor with authority has kept audiences engaged, creating memorable moments that are sure to be cherished long after the season ends.
As the grand finale approaches, fans are eagerly speculating about who will take home the coveted Bigg Boss Marathi Trophy. The intense competition and the season’s unprecedented success highlight its significant impact on Marathi entertainment, reaffirming its status as a viewer favorite.
Alok Jain, President – General Entertainment, Viacom18, commented, “It’s been an incredible journey watching Bigg Boss Marathi Season 5 connect with audiences in such a profound way. This season has redefined engagement with our audiences with exceptional and highest ever viewership across pop-strata of Maharashtra. The passion, excitement, and love we’ve received from our viewers is truly overwhelming. Bigg Boss Marathi is more than just a show—it has become a cultural phenomenon in Maharashtra, and that’s something we take immense pride in. Riteish’s energy and unique flair have really elevated the show, making it resonate with viewers all over Maharashtra. We are beyond thrilled with the response, and this season has once again proven why Bigg Boss Marathi continues to be a leader in the media landscape.”
Sushma Rajesh, Cluster Head – Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, added, “This season has been nothing short of extraordinary. It has been a reinvention of this format in Marathi. We struck gold with many aspects, starting with a vibrant and dynamic host who ensured this show’s popularity reached unprecedented levels, incredibly popular faces as house-members, sharp & crisp premiere at core primetime and a phenomenal communication campaign. The team behind this show has delivered with passion and precision day after day. The enthusiasm from our viewers has been overwhelming, and it is heartening to see how much the show means to them. There is a real buzz building around the finale, and like our audience, we can’t wait to see how it all unfolds. The way Bigg Boss Marathi has created a sense of community and joy is something truly special, and we’re excited to celebrate that with everyone.”
While talking about this season of ‘Bigg Boss Marathi,’ Riteish Deshmukh said, “This season of ‘Bigg Boss Marathi’ was full of surprises and twists. Each week’s twists sent the TRPs soaring. The high-octane emotions, conflicts & dynamics between the contestants’, and more has always kept the audience on the edge. I know the audience has missed me in the last 2 weeks as I was unable to make it to Bhaucha Dhakka due to prior commitments. But now, for the grand finale, I am going to make up for those two weeks with an electrifying performance. I assure this will be most memorable and excitement filled Grand Finale.”
Bigg Boss Marathi Season 5 has achieved remarkable success, benefiting both the show and its sponsors. Its extensive reach and viewer engagement have created an ideal platform for brands like Comfort, Wheel, Santoor, Gemini Oil, Haier, Ching’s, Tunwal, P N Gadgil & Sons to connect with audiences across Maharashtra. This collaboration has allowed brands to enhance visibility and consumer engagement through effective campaigns, reinforcing Bigg Boss Marathi’s status as a key vehicle for advertisers seeking meaningful connections with diverse audiences.
Suman Pal, Head of Media, Wipro, commented, “We are thrilled to be part of the extraordinary journey of Bigg Boss Marathi Season 5. This season has truly captured the essence of entertainment, and as a brand committed to enhancing consumer experiences, partnering with Colors Marathi has allowed us to reach millions of viewers across Maharashtra. The overwhelming response to this season has been phenomenal, and we look forward to further strengthening our association with Bigg Boss, a show that continues to redefine engagement and set new benchmarks in the world of entertainment.”
As the season concludes, the excitement surrounding the finale reflects the show’s ongoing ability to captivate viewers. Following this season, Bigg Boss Hindi is set to launch, bringing new entertainment to the stage.
