Mumbai: Bigg Boss Tamil Season 9 opened to record-breaking viewership on JioHotstar, reaffirming its position as one of Tamil Nadu’s most-loved entertainment franchises. Streaming exclusively on the platform, the launch day episode registered 7.8 crore minutes of cumulative watch time and achieved 1.74x higher reach compared to the previous edition.
Hosted by Vijay Sethupathi, returning for his second consecutive year, the new season has kicked off on a strong note, lighting up the festive October lineup for JioHotstar.
This year, the platform has deepened fan engagement through interactive and immersive features, including a 24×7 live chat feed and a dedicated Fanzone that keeps viewers connected to every twist, turn, and emotional moment in real time. In a first for Tamil audiences, JioHotstar has also introduced ‘Meme the Moment,’ a feature that lets fans instantly create and share memes from standout show moments — turning Bigg Boss into a participatory cultural experience.
Connected TV accounted for nearly 47% of the opening watch time, highlighting Tamil viewers’ growing preference for large-screen, family viewing experiences.
Commenting on the record-breaking start, Krishnan Kutty, Head of Cluster, Entertainment (South), JioStar, said, “We believe the future of entertainment lies in creating experiences. The strong opening of Bigg Boss Tamil this season reflects how audiences are embracing these interactive, participatory formats. It exemplifies how technology and innovation can transform engagement, turning passive viewing into active participation. By introducing features that allow fans to interact, share, and shape their own experiences, we are setting a new benchmark for how content, community, and brands can come together in meaningful ways.”
Bigg Boss Tamil Season 9 is title sponsored by Healthy Grocer and co-presented by Asian Paints, Maruti Suzuki, and Head & Shoulders. The season is co-powered by Denver, with Dazzler as Beauty Partner, Jar as Special Partner, and Merino Laminates, Ibaco, Acko, Snack & Snack, Drexo, Kepp, and Jayachandran as Associate Partners.
Following the record-breaking success of Bigg Boss across Hindi, Malayalam, Telugu, Kannada, and now Tamil, JioHotstar continues to redefine audience engagement through interactive, language-inclusive, and multi-device experiences—offering brands powerful opportunities to connect meaningfully with audiences at scale.
