Integrated digital marketing agency BigTrunk Communications has announced that it has bagged the digital mandate of Roastea Outlets & Vending Solutions, an emerging chain of cafes and distributors of premium tea and coffee vending machines across metros.
The mandate covers digital marketing strategies for Roastea’s B2B and B2C vertical’s, through social media management, digital media campaigns, influencer marketing and content creation.
Chaitanya Bhamidipaty, Co-founder, Roastea Outlets, said, “As we embark on a path of ambitious expansion with plans to launch 20 new outlets in 2023, finding the right digital ally was paramount. BigTrunk’s expertise in crafting captivating narratives and innovative strategies aligns perfectly with our vision.”
Siddharth Mishra, National Head of Marketing, Roastea Outlets & Vending Solutions, added, “This partnership complements our journey of pioneering cafe experiences and aims to build a digital family of passionate tea and coffee lovers. With technology as our driving force, we’re excited to elevate India’s cafe culture through this association with memorable digital marketing campaigns that strike the right chord with our growing base of customers.”
Bharat Subramaniam, Founder and MD, BigTrunk Communications, said, “Roastea is more than just a café as it offers a delectable and unique culinary experience along with a captivating ambience. Crafting compelling narratives across social platforms while igniting digital engagement and footfall at Roastea will be an exhilarating endeavour for us. We’re all set to highlight Roastea’s passion towards uniting tea and coffee lovers by leveraging the utmost potential of digital platforms and embracing a 360-degree approach while exploring limitless possibilities with AI-powered creations. Sparking relevant conversations across social media platforms through a relatable content strategy will be the key to building a community of tea and coffee lovers looking for unique cafe experiences. We are thrilled to unveil our partnership with Roastea and look forward to taking this association to new heights.”
Roastea was set up by Anurag and Chaitanya Bhamidipaty in 2019. It started off with coffee and tea vending machines at locations like corporates, offices and hospitals.
BigTrunk Communications is headquartered in Mumbai, with branches in Delhi, Bengaluru and Dubai.
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