Bikayi, an Indian e-commerce enabler, today unveiled its new brand identity, BIK. The platform stated that its vision is to make brands limitless and help them leverage the power of conversational marketing with BIK.
In alignment with Bikayi’s vision, BIK aims to help businesses and brands effectively reach out to intelligently segmented audiences and create trust among them with verified WhatsApp accounts and drive maximum ROI.
Catering to more discerning customers as the company moves upmarket, the look and feel of the brand logo has also evolved. Fast pivoting to conversational commerce, the platform stated that the aim is to create a new-age brand that is warm, friendly, energetic, innovative, and knowledgeable yet professional.
Talking about the new brand identity, Sonakshi Nathani, Co-Founder and CEO of BIK said, “Today, we are much more than a platform for e-commerce brands and as we continue to reinvent ourselves, we have expanded our product portfolio with BIK. Based on substantial insights from our users, we understood that merchants and brands require new marketing channels which reach out to prospective customers while retaining the current ones. The focus towards large e-commerce D2C brands using our marketing tool BIK was an organic choice and an ideal step towards strengthening our footprint.”
Adding to the same, Ashutosh Singla, Co-founder and CTO said, “With technological penetration and more customers looking out to engage in personalised offerings, the brands across the world are reinventing themselves to utilize assets at their disposal in the best way possible. The new brand identity, BIK, reflects these industry trends and has been curated with utmost care to help brands increase their ROIs.”
