Mumbai: Binance, the world’s leading blockchain ecosystem and largest digital asset exchange by trading volume and user base, has announced a ₹2 crore community rewards campaign for its verified Indian users, timed ahead of the festival of Holi. The initiative reinforces Binance’s focus on deepening engagement within India’s fast-growing digital asset community.
The month-long campaign, themed #IndiaTurnsYellow, draws inspiration from the festive spirit of Holi and Binance’s iconic yellow brand identity. It will run from February 26 to March 25, 2026, and is open exclusively to users who have completed India-based KYC verification on the Binance platform.
Under the campaign, verified users can participate by inviting new users through a limited-time referral link. Once the invitee successfully registers, completes KYC verification, makes a minimum deposit equivalent to $5, and completes qualifying transactions, both the inviter and the invitee become eligible to unlock reward boxes. Each reward box contains USDT token vouchers valued between ₹300 and ₹1,200.
The total reward pool of ₹2 crore in USDT token vouchers will be distributed on a first-come, first-served basis, with each eligible participant able to unlock up to 20 reward boxes during the campaign period.
In addition to the referral rewards, Binance has also introduced a week-long social media challenge featuring an additional prize pool of $10,000 in USDT. Users can participate by following Binance India’s official X and Instagram channels and engaging with social giveaways for a chance to win extra rewards.
The Holi campaign reflects Binance’s strategy of localising global brand initiatives to align with India’s cultural calendar, as interest in digital assets continues to rise among Indian retail users. As India remains a key market in global crypto adoption, Binance continues to promote responsible participation through educational resources offered via Binance Academy, helping users better understand digital assets and the broader crypto ecosystem.
Participation in the campaign requires mandatory identity verification and is subject to predefined eligibility criteria and anti-abuse safeguards to ensure a fair experience. Certain trading pairs are excluded, and rewards will be issued as USDT token vouchers in accordance with the campaign’s terms and conditions.
Binance also reminded users that digital asset trading involves market risk and advised participants to carefully review all platform policies and campaign details before taking part.
