Mumbai: Bingo! Mad Angles has unveiled its latest digital campaign, “Mad for Peace,” bringing humour to a world increasingly marked by conflict—both big and small. Anchored in the brand’s signature thought, “Har problem ka mmmmmad solution,” the campaign playfully suggests that even the most heated arguments can dissolve with a crunchy bite of Mad Angles.
The brand film captures familiar scenes of conflict unfolding across everyday life—from animated debates between news anchors and neighbourhood disputes to global stand-offs and friendly arguments. Just as tempers reach a boiling point, Bingo! Mad Angles steps in as an unexpected peace negotiator, offering its chips as a solution. The result? Even the most aggressive opponent pauses, munches, and goes “MMMMMM”—turning confrontation into agreement.
Extending the campaign beyond the screen, Bingo! Mad Angles has partnered with quick-commerce platform Zepto to invite consumers to broker peace the Mad Angles way. As part of a limited-time activation, users can redeem a coupon of up to INR 20 to order a pack of Bingo! Mad Angles on Zepto and use it as a light-hearted tool to settle everyday disagreements.
Commenting on the campaign, Suresh Chand, VP & Head of Marketing, Snacks Noodles & Pasta, Foods Division, ITC Ltd., said, “Bingo! Mad Angles has always been a brand that looks at life a little differently through a bolder, quirkier lens. Whether it’s our flavours or our humour, we love hopping onto what’s trending and flipping it our way. With ‘Mad for Peace’, we have reimagined the brand thought of ‘har problem ka mad solution’ providing a wacky solution for a very relatable problem that we are all living through.”
Sharing the creative perspective, Saurabh Kulkarni and Shahrukh Irani, Executive Creative Directors, Ogilvy Mumbai, said, “The ‘MMMM’ sound is a great brand asset. It conveys yumminess but it can also mean agreement. We put this to good use and the result is absurdity. Because everything we do on Mad Angles has to be MAD.”
