Mumbai: Birla Opus Paints, a part of Aditya Birla Group’s Grasim Industries, has unveiled its latest Holi campaign, ‘Duniya Ko Rang Do!’, a heartwarming digital film that celebrates the magic of colors in transforming lives and spreading happiness.
The campaign film beautifully aligns with the brand’s philosophy, showcasing how colors are more than just aesthetics—they bring joy, renewal, and emotional connections.
The film captures a vibrant Holi morning in a housing society, where children excitedly prepare for the festivities. While searching for rope to hang their Holi banner, they stumble upon the watchman’s cabin—dull and lifeless. Moved by the sight, the children come together to transform the space, painting it in bright hues and turning it into a symbol of joy. Their gesture not only revitalizes the cabin but also brings a heartfelt smile to the watchman’s face, reinforcing the message: “This Holi, let’s spread colors of happiness in someone’s life.”
Conceptualized by Leo – India, the campaign is being amplified across digital platforms, including YouTube, Facebook, Instagram, and LinkedIn, ensuring a nationwide reach.
Inderpreet Singh, Head – Marketing, Birla Opus Paints, shared his excitement about the campaign, “We are thrilled to launch our new and engaging ad film around the festival of colors. Building on the success of our ‘Duniya Ko Rang Do’ campaign, this heartwarming film aims to showcase how colors are transformative—not just in beautifying spaces but in uplifting lives. The campaign embodies our belief that colors transcend celebration, adding smiles to the lives of people.”
Sachin Kamble, Chief Creative Officer, Leo – India, added, “Birla Opus Paints, a new entrant in the paint category, leveraged Holi to reinforce its ‘Duniya Ko Rang Do’ narrative. The film highlights how we often take people around us for granted, fading them into the background of our daily lives. Using children as a catalyst, the story reminds us that Holi isn’t just about playing with colors but also about making a positive impact. By extending the joy to those around us, the campaign emphasizes that Holi is for everyone.”
As Holi represents unity, joy, and the breaking of barriers, Birla Opus Paints continues to strengthen its emotional connect with consumers, reminding them that the simplest acts of kindness can bring the most profound changes—one color at a time.
