Mumbai: Birla Opus Paints, a part of Aditya Birla Group’s Grasim Industries, has launched a heartwarming digital film for Ganesh Chaturthi. Staying true to its Duniya Ko Rang Do philosophy, the film highlights the devotion, joy, and togetherness that mark the arrival of Bappa in Indian homes, while underscoring the role of colours in making festivities memorable.
The narrative captures the story of a young boy’s innocent yearning to welcome Lord Ganesha into his home for the very first time. Initially hesitant, the parents are eventually moved by his determination and decide to bring Bappa home, setting aside concerns of extra work, guests, and preparations. The film subtly weaves in the importance of painting and beautifying spaces as a precursor to festive celebrations, reinforcing the brand’s message of transforming homes and hearts.
Closing with the line “Rangon Ko Khushiyan Phailane Do, Duniya Ko Rang Do”, the campaign resonates with the spirit of Ganesh Chaturthi. Conceptualised by Leo India, the film will be available across digital platforms including YouTube, Facebook, Instagram, and LinkedIn.
Commenting on the launch, Inderpreet Singh, Head – Marketing, Birla Opus Paints, said: “Ganesh Chaturthi is a time of celebration, bringing homes and neighbourhoods alive. With this heartwarming film, we wanted to tell this story through the eyes of a child welcoming Bappa home for the very first time. Paints play a unique role on such occasions, transforming spaces and adding colour to the memories that will be cherished for years.”
Adding to this, Sachin Kamble, Chief Creative Officer, Leo, South Asia, said: “Birla Opus has always celebrated the transformational power of colours in our lives. With this film, we capture that sentiment through the innocent eyes of a child and his heartfelt wish to welcome Bappa home. The film shows how Birla Opus goes beyond just beautifying walls, they help transform homes into spaces of celebration and love.”
Client: Birla Opus Paints
Creative Agency: Leo India
Production House: Minikin DGWorks
