MUMBAI: Birla Tyre has unveiled the launch of its new brand identity, including a modernised logo and a redesigned corporate website. This reflects the company’s renewed direction under its new promoters – a consortium led by Resolution Applicant Dalmia Bharat Refractories Limited (DBRL) along with Himadri Speciality Chemical Ltd (HSCL, Strategic Partner).
Birla Tyre’s new identity represents renewed focus towards excellence and speed and is a significant milestone in Birla Tyre’s transformation journey as the new logo that features a custom-designed wordmark symbolising speed and forward motion, paired with a striking tiger mnemonic—Tyger—that embodies power, agility, and leadership. With its vivid Blue and Orange palette, the logo stands as a vibrant expression of trust, optimism, and the brand’s unwavering drive to lead. Together, these elements signal Birla Tyre’s renewed ambition and its commitment to winning in a rapidly evolving mobility landscape.
Anurag Choudhary, Chairman cum Managing Director & CEO of Himadri Speciality Chemical said, “This rebranding is more than merely a visual transformation; it is a reaffirmation of our dedication to purposeful development and progress.”
Dr. Chandra Narain Maheswari, Whole Time Director & CEO of Dalmia Bharat Refractories Limited said, “Our new logo encapsulates the essence of Birla Tyre, which is founded on four fundamental pillars: a legacy that motivates boldness, a product line that is prepared for the future, an unwavering commitment to continuous innovation and a oneness with world around us. As this new identity signals Birla Tyre’s readiness to meet the evolving needs of the automotive industry with energy, innovation, and purpose.”
The rebranding is part of a broader effort to reposition Birla Tyre as a high-performance, future-ready brand globally. The company is set to roll out integrated marketing campaigns across digital, television, print, and outdoor platforms in the coming months, aimed at strengthening brand recall and connecting with both new-age and long-standing customers.
Backed by what it calls strategic clarity, operational restructuring and fresh capital, Birla Tyre is now focused on re-entering key markets, expanding distribution reach, and building a robust product portfolio that aligns with current mobility trends and consumer expectations.
