Mumbai: Bisleri International, one of India’s most trusted packaged drinking water brands, has announced a significant two-year partnership with the Tata Women’s Premier League (WPL), becoming its Official Beverage Partner for the upcoming 2026 and 2027 seasons.
Launched in 2023, the Tata WPL has quickly transformed the landscape of women’s cricket in India, bringing together leading domestic and international players, while greatly elevating visibility, fandom, and aspirations for the women’s game. The collaboration with Bisleri marks another milestone in strengthening the league’s commercial and cultural footprint.
Commenting on the partnership, Jayanti Khan Chauhan, Vice-Chairperson, Bisleri International, said, “We at Bisleri are proud to partner with the TATA Women’s Premier League as Official Beverage Partners for the next two years. Excited to witness this exceptional generation of women cricketers from across the world championing an indomitable spirit for sporting excellence.”
BCCI Secretary, Devajit Saikia, added, “Tata WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Bisleri, our new partner, brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”
The 2026 season, scheduled to begin in January, will see Bisleri driving multiple high-impact brand integrations. This includes limited-edition packs, extensive on-ground visibility through visicoolers and iceboxes across team dugouts, and dedicated hydration support inside stadiums. The brand is also planning experience-led activations and digital content initiatives to further engage fans beyond the match environment.
Bisleri International currently boasts one of the largest sports marketing portfolios in India and the UAE, with over 60 partnerships across cricket, hockey, tennis, badminton, marathons, rugby, table tennis, golf and more. The new WPL association further deepens the brand’s commitment to promoting fitness, hydration, and sporting excellence for athletes and fans across the country.
