Mumbai: The ABBY Awards powered by One Show has today announced the appointments of Björn Ståhl, Chief Creative Officer, Uncommon Creative Studio, Stockholm, Sweden, and Youri Guerassimov, Chief Creative Officer, Marcel Paris, France as International Jury Chairs for the 56th edition of the ABBY Awards powered by One Show.
Björn Ståhl, CCO, Uncommon Creative Studio Stockholm, has been appointed as Jury Chair for the Still Print category. Over a prolific career spanning 31 years, Björn has been a powerhouse in advertising—winning 250+ awards, including Titanium and Grand Prix awards at Cannes and 2 Black Pencils. His tenure includes 12 years with Lowe in Stockholm and London and a 19-year stint as CCO and member of the board at INGO. Under his creative leadership, his agency earned international acclaim, featuring at No 6 on Fast Company’s list of “Most innovative companies in the world” and No 3 in both One Show and D&AD competitions.
In parallel, Youri Guerassimov, Chief Creative Officer and CEO, Marcel France, has been appointed Jury Chair for the Integrated category. Recognized as one of the most awarded French creative professionals of his generation, Youri has earned accolades including 2 Cannes Lions Grand Prix, 3 D&AD Black Pencils and a White Pencil, One Show Green Pencil, 2 NY Festival Best of Show awards, Grandy, Grand LIA, 8 Eurobest Grand Prix, and more than 40 Cannes Lions. Launching his career as an art director at CLM/BBDO in 2004, Youri, along with his creative partner Gaetan du Peloux, has consistently delivered outstanding work for a variety of national and international brands. He has also lent his expertise as a juror at prestigious competitions like the Andies.
The ABBY Awards powered by One Show is currently inviting entries. Media ABBYs feature 24 categories while Creative ABBYs comprise 23 categories. New additions in the Media ABBYs include Small Budget Big Impact, Sports Marketing, and Micro Marketing. Interested participants can find complete details on categories, deadlines, and submission guidelines at www.abbyawards.com.
The awards event is set to take place on May 21, 22, and 23, 2025, during Goafest at Taj Cidade de Goa Heritage and Horizon, Goa. Goafest 2025 is jointly hosted by The Advertising Club and the Advertising Agencies Association of India. For more details on South Asia’s largest creative festival, visit www.goafest.com.
