Tyresnmore, an online-first platform backed by CEAT Tyres, has appointed Blackcoffee.media, an independent performance marketing and solutions company, as AOR for social media and online reputation management.
The appointment is an addition to the performance marketing mandate of 2 years, wherein the brand witnessed 2x increase in order volume while maintaining an ROI over 8x, informed an official statement.
Through this partnership, the agency will increase brand awareness, consideration and top-of-mind recall for Tyresnmore while continuing the lower-funnel-focused campaigns to boost discoverability and sales, added the statement.
Rajeshwar Wadhera, CEO, Tyresnmore, “Customers’ offline aftermarket journey is often filled with several pain points, such as inconsistent pricing, product unavailability, lack of information and lengthy fitment process. We saw an opportunity to create a specialist platform that can address these pain points and provide a convenient aftermarket service, that too at the doorstep. Our goal is to simplify the auto aftercare experience right at the doorstep and provide customers with a convenient and hassle-free experience.”
“Our orders have doubled as a result of the innovative performance marketing campaigns run by Blackcoffee.media in the last two years. We are thrilled to further our partnership with the team to strengthen our brand’s positioning in the minds of our customers,” he added.
Commenting on the partnership, Kirtan Mankad, CEO, Blackcoffee.media, said, “We have been associated with Tyresnmore for over two years and have been a part of their steady and consistent growth journey. This mandate expansion further strengthens the long-standing relationship and is a testament to our shared belief and vision. The brand has tremendous potential to be a household name across the country. We’re excited to expand our partnership with the team and look forward to enabling it to achieve such a high level of top-of-mind recall, trust and consideration while continuing to accelerate sales for them.”
