Mumbai: Bold Care, the men’s sexual wellness brand co-founded by Bollywood actor Ranveer Singh, has announced the return of its flagship campaign #Sextember, cementing September as an annual celebration of men’s health and wellness.
Building on last year’s nationwide buzz, the 2025 edition takes the movement a step further—blending humor, culture, and creativity to keep men’s sexual wellness at the forefront of public conversation. Key highlights include the Sex Jokes Show in Mumbai on 13th September and the disruptive Pharmacy Rave, a never-before-seen concept reshaping perceptions of sexual wellness.
The 2024 edition broke barriers, turning a taboo subject into a cultural conversation and making #Sextember a fixture in India’s cultural calendar through comedy, pop culture, and daring digital activations. This year, Bold Care continues to push boundaries, dropping a viral campaign film featuring filmmaker Anurag Kashyap and comedian Samay Raina. Set on a production floor, the ad blends direction and improvisation with raw exchanges—reinforcing Bold Care’s disruptive approach of mixing humor and honesty in wellness conversations.
Speaking on the impact of the campaign, Rajat Jadhav, Co-Founder and CEO of Bold Care, said, “#Sextember has grown beyond being just a campaign; it has become a cultural marker in how India talks about men’s health. The progress seen in destigmatizing men’s sexual wellness reflects a broader industry evolution towards openness, education, and empowerment. Bold Care’s continued leadership in this space demonstrates the power of blending authenticity with innovation to create lasting impact. As the conversation broadens and deepens, #Sextember sets new benchmarks for how wellness campaigns can drive meaningful change and shape consumer behaviors in India’s growing health ecosystem.”
On the digital front, Bold Care has rolled out a weekly comic strip series with original characters busting myths through humor, alongside Man’s Best Friend, a four-part YouTube series covering grooming, fashion, mental health, and hair care—encouraging men to embrace wellness holistically.
