New Delhi: As Bombay Shaving Company Women (BSC W) turns one, the brand celebrates its first anniversary together with the birthday of their brand ambassador, Alaya F by launching the #SmoothAFfection campaign. With the aim of giving back to society, the campaign will celebrate Heart, Harmony, and Humanity till 5th December 2021
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As part of #SmoothAFfection campaign, BSC W has launched special grooming kits for women in collaboration with Alaya F: ‘The #SmoothAF kit – Alaya x BSC Women’. 100% of the sales from the kits are being donated to the NGO – Harmony House: A charitable organization for marginalized children in India. For this, BSC W has collaborated with Humanities, a revolutionary gifting platform that enables people to make 100% transparent and commission-free donations on behalf of their loved ones to authentic nonprofits.
Elaborating on the thought behind the campaign, Siddha Jain, head of Bombay Shaving Company Women shares, “We are delighted to celebrate the first anniversary of Bombay Shaving Company Women and Alaya’s birthday together. The amount of love and support we have received from our consumers in the last year has helped us grow manifolds – in scale and spirit. As a conscientious and progressive brand, our campaign #SmoothAFfection is an attempt to give Heart, Harmony, and Humanity back to the community.”
The ‘#SmoothAF kit – Alaya x BSC Women’ includes best-selling products of the brand, along with some add ons, such as – scrunchies, quirky coasters with quotes by all-time-favorite women characters, and coloring cards. The kit also comes with a letter of acknowledgment from the NGO with a customized thank you video and a certificate of appreciation to ensure 100% transparency.
