Bonzai, a creative automation platform catering to publishers, agencies and advertisers, has launched BrandStory, a premium mobile ad format for mobile.
BrandStory claims to offer triple the ad space and 2.8 times greater time in view than single scroll ad formats.
Smartphone users worldwide are estimated at 4.6 billion and projected to touch 5.1 billion by 2028, and mobile internet traffic claims nearly 60 pc of total web traffic, informed a Bonzai statement. Hence the need for a more expansive, premium mobile ad format, it added.
The new ad format has been launched in Australia, New Zealand and South East Asia. It requires no integration for existing customers.
Rahul Pandey, Founder and CEO, Bonzai, said, “BrandStory is the culmination of our commitment to pushing the boundaries of creativity and innovation in the advertising industry. With the explosive growth of mobile internet users worldwide, we recognised the need for a premium mobile ad format that provides more real estate for brands to captivate their audience effectively. BrandStory is our answer to this demand, offering advertisers an unrivalled canvas for crafting immersive campaigns that seamlessly integrate awareness, exploration and action.
“We are excited to empower both advertisers and publishers with this unique, no-code solution that unlocks new opportunities and revenue streams. BrandStory sets a new standard in the industry, and we’re thrilled to introduce it across APAC, empowering brands to reach their audiences like never before.”
Brands that use Bonzai range from Mercedes-Benz to regional businesses. On the other end, the company serves publishers including NewsCorp, The Guardian, Singapore Press Holdings, besides direct-to-consumer brands. It is headquartered in Singapore with offices in Sydney and Pune.
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