Mumbai: BookMyShow & BBH India yet again tap into the zeitgeist with their latest campaign. The animated film has been created to promote upcoming movie Raid which releases on March 16th . The campaign released has already garnered 2.3 million views.
Marzdi Kalianiwala, VP- Marketing and Business Intelligence, BookMyShow said, “With our latest digital film on this week’s Friday release Raid, we have once again taken inspiration from conversations that are topical and have created an entertaining and engaging video that resonates with the situation that is unfolding around us. Subtle dash of humour and brilliant copywriting in the film allowed us as a brand to use this as an opportunity to form deeper connections with our customers.”
Russell Barrett, CCO & Managing Partner said, “As a brand that lives in the world of entertainment, being entertaining is the most obvious need. But more than that any modern brand needs to partake in and instigate conversations. The opportunity to link Raid and the current situation was too much of an opportunity to miss. In this case, we’re happy to admit we’ve not just borrowed, we’ve “stolen” from popular culture.”
You can view the campaign here
Credits: BookMyShow – Raid Animation Film
Client: BookMyShow
Agency: BBH India
Chief Creative Officer & Managing Partner – Russell Barrett
CEO & Managing Partner – Subhash Kamath
Head of Strategy & Managing Partner – Sanjay Sharma
Creative Director (Art) – Sapna Ahluwalia
Creative Director (Copy) – Yohan Daver
Copywriter – Siddharth Shah
Copywriter – Jugal Joseph
Strategy Partner: Pranoy Kanojia
Business Partner: Rachit Koradia
Executive Producer – Rahul Prakash
Executive Producer – Reema Asrani
Production
Illustrator – Yorris Handoko
Animator – Karl Gonsalves
Post Production: Mothership Productions
Music: Aur Maango
Voiceover: Ninaad Kamat
Sound Engineer: Amith Gupta
