Tata Group-owned Air India has started the rollout of its new global brand identity revealed in August 2023 across guest touchpoints, beginning with a full switch to the new look across digital and online channels and rebranding at Delhi and Mumbai airports.
The new identity is now visible on redesigned website and a new mobile app. These were designed and architected by Air India’s teams in Kochi and Silicon Valley.
The airline’s social media platforms have also been revamped to reflect the new brand identity.
At Delhi and Mumbai airports, guests will begin to see the new branding across touchpoints including check-in counters, boarding gates, lounges, and newly designed boarding cards. The same will be rolled out at other airports in the coming weeks.
Campbell Wilson, Chief Executive Officer & Managing Director, Air India, said, “The network-wide switch to our new global brand identity is a landmark moment for Air India. It’s not just about bringing our new logo and colours to customer touchpoints; it’s a promise to our guests of a transforming travel experience that is modern, seamless, and infused with the warmth and hospitality that defines a new India and a new Air India. We are confident that the modern, world class look of Air India will appeal to our guests globally and serve as a strong reminder of all the remarkable changes that have come or are to come to their Air India experience.”
The new Air India livery will feature on the A350 fleet and subsequently on incoming new aircraft. There will be a refurbishment of cabin products over the next few months, informed an official statement.
It recently also unveiled new uniforms for its crew, designed by Manish Malhotra. The uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India’s first Airbus A350. The airline will also soon reveal new uniforms for ground staff, engineers, and security personnel, also designed by Malhotra.
“This is a transformation of great scale, and therefore, it may take us a while to achieve consistency in our product, service, and the overall ‘new Air India experience’. We will continue to seek the support of our guests as we modernise Air India and make it a world-class airline that India deserves,” Wilson added.
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