New Delhi: Brand Street Integrated, one of India’s leading experiential marketing agencies, has announced its successful expansion into the government sector with the acquisition of high-profile projects for two of India’s most renowned public sector organizations—Indian Oil Corporation Limited (IOCL) and Bank of Baroda (BoB). This strategic move marks a significant milestone for Brand Street Integrated, showcasing its ability to innovate and deliver impactful branding solutions across a diverse range of sectors.
For IOCL, Brand Street Integrated executed a series of brand visibility initiatives designed to enhance the company’s presence in trade environments. These included strategically placed wall paintings, signage, and merchandising, all aimed at strengthening IOCL’s identity in high-footfall locations. The efforts were crafted to consistently engage both consumers and traders, reinforcing the brand’s reputation as a leader in the energy sector.
Similarly, the collaboration with Bank of Baroda extended beyond traditional branding into the realm of corporate merchandising. Brand Street Integrated designed and distributed personalized kits and functional items, not only aimed at enhancing the bank’s external brand identity but also fostering a sense of pride and belonging among employees. These efforts helped boost internal branding, contributing to improved employee morale and alignment with the bank’s core values.
Surendra Singh, CEO of Brand Street Integrated, expressed his enthusiasm about this new chapter, “We are thrilled to enter the government sector by collaborating with two of India’s most esteemed organizations—BoB and IOCL. These projects are a testament to our team’s commitment to delivering creative and impactful solutions tailored to our clients’ needs. By applying our expertise in experiential marketing, we aim to create value-driven campaigns that resonate with both the brands and their audiences. This expansion signifies a new phase of growth for us, as we continue to diversify our portfolio and explore untapped opportunities.”
The projects with Bank of Baroda and IOCL are part of Brand Street Integrated’s broader vision to expand its footprint across industries while maintaining a strong focus on innovation and consumer-centric strategies. With a proven track record of delivering successful campaigns for clients in sectors such as retail, FMCG, and lifestyle, the agency’s entry into government sector partnerships represents a natural evolution of its business model.
By executing projects that combine retail-focused promotions with large-scale visibility initiatives, Brand Street Integrated continues to demonstrate its versatility and its capacity to meet the diverse needs of its clients. This expansion also reflects the agency’s ongoing commitment to contributing to the growth of India’s public sector enterprises through cutting-edge marketing solutions.
As Brand Street Integrated steps into the government sector, it further cements its position as a leader in experiential marketing, ready to address diverse business challenges with creativity, efficiency, and a consumer-first approach.
