This Republic Day, Indian brands moved beyond flag-waving symbolism to tell deeper, more human stories of what the nation truly stands for. From instinctive acts of bravery by children and everyday civic responsibility, to the journeys of entrepreneurs, self-made achievers, frontline workers and young minds shaping ideas of belonging, these campaigns reflect a shared belief: patriotism lives in values, actions and people. Here’s a curated list of standout Republic Day campaigns that captured India’s spirit through authenticity, inclusivity and purpose-led storytelling.
Axis Bank:
Axis Bank, in collaboration with Grey India, has launched #DeshKaLocker, a Republic Day campaign that reframes how Indians think about respect for the national flag. Anchored in the thought “Raise it with pride. Keep it with pride,” the initiative urges citizens to extend their sense of patriotism beyond hoisting the tricolour to how it is treated once the celebrations conclude.
Godrej:
This Republic Day, the Appliances Business of Godrej Enterprises Group has launched the ‘Tested for Handlooms’ initiative to support the revival of India’s rich handloom heritage by making handloom care easier and more accessible. While India is home to iconic handloom fabrics such as Kasavu, Mysore Silk, Pochampally Ikat, Paithani, Chikankari, Bandhani and Muga Silk, many consumers hesitate to wear them often due to concerns around maintenance. Addressing this, Godrej has tested its AI-powered front-load washing machines on 25 different handloom fabrics from across the country, proving that its gentle wash program can clean these fabrics safely over multiple washes while preserving their integrity. The initiative has been brought to life through a multi-city OOH campaign, innovative hoardings, specially branded cabs, a digital film, influencer-led storytelling with Dia Mirza, and in-store activations, all aimed at encouraging Indians to wear and celebrate handlooms with confidence and pride.
Dabur Red Toothpaste
This Republic Day, Dabur Red Toothpaste released a film that moves beyond symbolic patriotism to celebrate real courage shown by ordinary children in extraordinary moments. Titled Desh Ke Bacche, Desh Ke Sachche Laal, the film shares true stories of Rashtriya Bal Puraskar awardees—children who saved lives by acting on instinct during sudden emergencies. Narrated in the children’s own words, the film shows how their bravery was unplanned and driven purely by the need to help others. By highlighting these selfless acts, the film reinforces the idea that true national pride lies in values like courage, compassion, and responsibility, nurtured from a young age.
PayU
PayU has launched ‘Startup Republic’, a nationwide Republic Day campaign marking 10 years of Startup India, spotlighting 36 entrepreneurs—one from each state and union territory—to celebrate India’s diverse and rapidly growing startup ecosystem. The initiative highlights founders from DPIIT-recognised startups, including those from emerging hubs beyond metro cities, giving national visibility to underrepresented regions. The campaign features a 120-second hero film and a series of 36 short documentary films across sectors such as lifestyle, travel, health, FMCG and more, each showcasing a founder’s journey, challenges and ambitions. Rolling out across PayU’s digital platforms from January 23, the campaign reflects the scale, inclusivity and global ambition of India’s startup movement, aligned with the ‘Made in India, built for the world’ vision.
Spykar
On the occasion of Republic Day, Spykar has launched a social media campaign that showcases the journeys of three Indians who reflect the ambition, resilience and self-made spirit of modern India. Part of its nationwide Daur Apna Hai campaign, the three-film series features motocross champion Rustom Kersi Patel, parapistol shooter Srishti Arora, and international dancer and choreographer Mohan Pandey, highlighting their personal struggles and global achievements. Through these real-life stories, the campaign draws a parallel between India’s rise on the world stage and Spykar’s own journey as a homegrown denim brand, celebrating individuality, courage and national pride. The first film is out now, with the remaining two releasing on January 24 and January 25.
KLAY
This Republic Day, KLAY, one of India’s leading early childhood education and care brands, has launched its digital campaign What Is India?, which explores how young children begin to form ideas of belonging and identity. Drawing from the natural curiosity of preschoolers, the campaign highlights how children understand India not through history or symbols, but through everyday experiences, emotions, relationships and the behaviour of people around them. By focusing on the voices of young children, the campaign invites parents and educators to reflect on how early environments like homes and classrooms shape feelings of inclusion, care and community long before children can grasp abstract concepts of nationhood.
Anmol Industries
This Republic Day, Anmol Industries, through its ongoing #HarPalAnmol campaign, shares a simple yet meaningful message that patriotism is reflected not just in grand acts but in everyday choices. The brand’s latest film, created by Meraqi Digital, captures a warm moment between a young boy and his uncle, where the child gently questions an act of littering, reminding him that the country is like a home that deserves care, respect and cleanliness. Set against the soft strains of “Saare Jahan Se Achha,” the film uses emotion and innocence rather than instruction to highlight civic responsibility, showing how small actions and gentle reminders can inspire meaningful change.
Delhivery
This Republic Day, Delhivery goes beyond tricolour celebrations to spotlight India’s roads, landscapes, and everyday spirit. In a new brand film, the company shows India as it is experienced on the ground, through the eyes of a delivery partner. Narrated by veteran actor Virendra Saxena, the film captures familiar sights and moments—from tea stalls and small towns to coastal air and mountain paths—highlighting how India is navigated through lived knowledge rather than maps. By celebrating “small addresses” and journeys into the country’s interiors, the film pays tribute to constant movement and the people who keep India going every day.
Srishti Group
Marking Republic Day and this year’s national theme of Vande Mataram, Srishti Group organised a Labour Appreciation Day at its ongoing Srishti Oasis project at GMLR One to honour construction workers who play a vital role in building India’s cities. Titled Builders of Our City, the initiative celebrated these often-unsung contributors and reflected the group’s people-first approach and commitment to nation-building. The event blended gratitude, inclusivity and patriotism, with workers coming together to form a powerful VANDE MATARAM visual by holding placards while wearing safety helmets, symbolising dignity of labour and construction safety.
Zepto
This Republic Day, India’s tricolour soared nearly 1 lakh feet above Earth, carried to the edge of space by a high-altitude balloon designed and launched by Karnataka-based technologist Soham M Rai. Supported by Zepto, which amplified the mission across its platforms and provided financial backing, the effort combined science, engineering and quiet national pride. With all necessary approvals in place, the balloon carried the flag, cameras and tracking systems into the stratosphere, capturing a rare view of the tricolour against near space and underscoring how Indian innovation continues to reach new heights.
