This International Men’s Day, brands are challenging stereotypes, honouring men’s strength, promoting well-being. Initiatives like MediBuddy’s #MensHealthMatters address health neglect, Elver celebrates emotional well-being, inviting men to pause and reconnect. Brands like METRO Shoes and Spinny value men’s contributions, the bond with cars. Harfun’s #WeGotYourBack highlights unseen efforts, Manforce Condoms challenges beliefs. Brands spark conversations, encourage balance and well-being.
MediBuddy
On International Men’s Day, MediBuddy launches #MensHealthMatters, aiming to reshape masculinity discourse and encourage proactive health-seeking behaviors. The campaign emphasizes men’s neglect of their health due to caregiving roles, with many delaying check-ups until emergencies and a significant portion battling depression without seeking professional assistance, reflecting societal norms’ impact.
Elver
Elver’s #ChanceToConnect campaign honors men’s silent strength by highlighting unseen struggles and inviting them to pause, reconnect, and find balance through moments of stillness and reflection with the brand’s earbuds symbolizing emotional well-being and inner peace.
METRO SHOES
METRO Shoes’ latest digital campaign for International Men’s Day celebrates men’s everyday contributions and encourages them to strive for more. Building on the Father’s Day ad, the new film highlights the importance of normalizing men’s involvement and trusts them to do better. By portraying relatable instances of appreciation, the campaign showcases the Modern Man’s growth and desire for greater responsibilities, maintaining continuity with previous videos featuring endearing stories of Modern Indians.
Spinny
In celebration of International Men’s Day, Spinny honours the enduring bond between men and their cars with a special ‘Men’s Day Exclusive’ campaign offering up to 10% off car purchases. This limited-time initiative, available on November 19th & 20th, 2024, aims to make dream cars more accessible with Spinny’s quality assurance and wide car selection, delighting customers both online and in Spinny hubs nationwide.
Harfun
Harfun’s campaign “We’ve Got Your Back” for International Men’s Day celebrates extraordinary men from all walks of life, highlighting their unwavering dedication regardless of challenges. The campaign showcases men embracing various roles, from work to family, emphasizing the importance of recognizing them. Through heartfelt videos, Harfun captures the essence of love and support amongst men, portraying a man in love and the unbreakable bond between brothers.
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Manforce Condoms
On International Men’s Day, Manforce Condoms launched #KnowWhatHeReallyWants campaign to break stereotypes around men craving only physical relationships. The campaign challenges the common belief, urging people to see men beyond sexual desires, and was created by the agency Grapes. The video depicts a couple initially hinting at intimacy but surprises by revealing them playing a game, showing men are not solely driven by sexual urges.
