By: Yohan P Chawla
Celebrating International Days gives brands a lot to talk about. Relating specific trending topics to one’s brand communication is definitely not an easy task, and brands tend to do so rather effortlessly.
Here are some of the brands that got into the conversation on World International Yoga Day and World Music Day. The two mega international days happened to be together. A lot for social media to take for one day…
Spotify India
Global music streaming service, Spotify which recently entered the Indian market took to twitter to beautifully ‘synchronize’ Music and Yoga into an effective message.
Cue deep breathing in 3…2…1#WorldMusicDay #InternationalDayofYoga pic.twitter.com/9ULoB54w8B
— Spotify India (@spotifyindia) June 21, 2019
Amul
Champions of topical campaigns, Amul cannot be ignored from this list. In another beautiful creative Amul integrated Yoga with butter.
#Amul Topical: Celebrating #WorldYogaDay ! pic.twitter.com/6lUUUmai0I
— Amul.coop (@Amul_Coop) June 21, 2019
SBI Life Insurance
Encouraging people to live healthier by doing Yoga, SBI Life tweeted.
This #InternationalYogaDay, say yes to a healthier lifestyle. https://t.co/vfe5TH1nKT #YogaDay2019 #InternationalDayofYoga pic.twitter.com/0TZTnhOFim
— SBI Life Insurance (@SBILife) June 21, 2019
Eicher Trucks and Buses
Eicher Trucks and Buses made this video as a tribute to the truck drivers who try to get sleep in various uncomfortable positions, unknowingly do Yoga. The video perfectly explains this.
https://www.facebook.com/ETBIndia/videos/344372686475293/
MTV India
MTV created a beautiful video that spoke about the importance of passion. Check it out.
The world laughed at his dream, but Madhav never gave up.
This #WorldMusicDay, make passion your goal.#MusicDay @MTVIndia#Music #MusicLovers #PassionForMusic pic.twitter.com/97y1NsmzaH
— MTV India (@MTVIndia) June 19, 2019
Yamaha
Yamaha integrated their range of bikes with various asans of Yoga.
This is how we rev it! Our Yamaha bikes make sure we get our daily dose of yoga. #WorldYogaDay #Yoga #Fz #R15 #R3 #YesYamaha pic.twitter.com/9M8jHE3crv
— Yamaha Motor India (@India_Yamaha) June 21, 2018
Sony LIV
SONY LIV encouraged its viewers to get fit by starting watching fitness content on the platform.
Celebrate World Yoga Day and begin your fitness journey with LIV FIT. To get help from the best in business, click here: https://t.co/pw5Nf98xdG #WeLIVtoEntertain #YogaDay #InternationalYogaDay #FitnessJourney #FitnessMotivation #LIVFit pic.twitter.com/JeVyvlVxcL
— Sony LIV (@SonyLIV) June 21, 2018
BIG FM
In their endeavour to make a difference to the lives of its listeners has urged them to change their perspective towards their health and fitness. Having recently undergone a re-launch with a new brand positioning ‘Dhun Badal ke Toh Dekho’ across its stations, BIG FM has tried to change perspectives for a healthier tomorrow. To inspire their listeners further, well-known fitness instructor Simmi Sakhuja, who has some big names of Bollywood as her clientele, conducted a yoga session with the entire network of BIG FM through Facebook Live.
https://www.facebook.com/bigfmindia/videos/2286809761433722/
The Yoga Institute
Yoga By The Bay in Mumbai
Coorganized by The Times of India, Shaina NC and Dr Mickey Mehta with The Yoga Institute, Santacruz, Mumbai
The mega event of The Yoga Institute, was presided over by Smt. Hansaji, Director of The Yoga Institute, and celebrated the 5th International Yoga Day at Marine Lines. Thousands of Mumbaikars participated in the biggest Yoga event of the city where they experienced Samatvam, which is like a Yoga Out Patients’Department a yoga OPD.
Smt. Hansaji inspired and motivated people to adopt Yoga as a holistic practice for life.
Many Yoga enthusiasts, Mumbai Police, NCC Cadets, Naval Officers and students from various schools and colleges dotted the Queens Necklace, experiencing the goodness of Yoga, chanting and enjoying themselves in the gentle breeze in unison. More than 15000 participants at Marine Drive Promenade benefited from the session conducted.
Viacom18’s International Theme – Yoga for Peace
Mtv Beats and Vh1 India
This World Music Day, nation celebrated some unique melodies with Vh1 India and MTV Beats who came together to present India’s first-of-its kind 24-hour online music festival. The two brands accomplished this incredible feat with an initiative, #LongLiveMusic that brings together 40+ distinguished artists by performing live across different genres on Facebook.
