Mumbai: This Father’s Day, brands across industries have launched heartfelt, humorous, and thought-provoking campaigns that celebrate the irreplaceable role fathers play in our lives. From promoting shared parenting and financial security to showcasing quirky dad habits and silent sacrifices, these campaigns creatively tap into the emotional and practical essence of fatherhood. Here’s a look at how brands are marking Father’s Day 2025 with powerful storytelling and refreshing creativity.
Niva Bupa Health Insurance
Niva Bupa Health Insurance launched #World’sMostResponsibleDad campaign for Father’s Day to highlight fathers’ crucial role in family well-being. The campaign aims to inspire fathers to prioritize their health by getting insurance, promoting peace of mind and financial security. Collaborating with Blinkit and Durjoy Dutta, Niva Bupa spreads awareness to new fathers about securing their family’s future.
SBI General Insurance
SBI General Insurance releases a touching video on Father’s Day celebrating fathers’ lasting impact by depicting how their guidance evolves with time, ultimately emphasizing care and responsibility. This heartwarming film humorously traces the transformation of a father’s firm “No” over generations, culminating in a poignant moment where he says “Yes” to his grown children’s health insurance request, symbolizing shared love and understanding.
Atlys
Atlys celebrates Father’s Day with a funny ad spotlighting Indian dads as meticulous timekeepers. The ad humorously parallels dads’ preparedness with Atlys’ visa processing efficiency. It captures the essence of Indian dads being ahead of the game and always composed, contrasting their calm amid chaos. The video showcases a dad who is unfailingly punctual and organized, juxtaposed with his family’s frenzy. It humorously depicts him preparing for events hours in advance, subtly highlighting the unmatched diligence and foresight of Indian fathers.
Myntra
SW Studios launched a new film for Myntra today, completing it within two days as part of Myntra’s Father’s Day campaign on 15th June 2025. The film, conceptualized by OML, showcases a humorous take on the term “FD,” reimagining it as Father’s Drip to connect with audiences and introduce dads to modern fashion trends through Gen Z lingo.
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Instamart
Instamart’s Father’s Day campaign rejuvenates the sentimental bond between Dads and their wallets, portraying the wallet as an unforgettable family character. The digital film humorously depicts the son’s nostalgic perspective, leading to a heartwarming gift of a new wallet ordered in just 10 minutes through the ‘Daddy Deals’ offer.
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ELIVAAS
ELIVAAS celebrates Father’s Day with the campaign “Rekindle the Bond with Your Dad,” encouraging people to reconnect with their fathers through memorable activities. Using the hashtag #NewMemoriesWithDad, the campaign includes a heartfelt digital film to inspire reminiscing and creating new moments together, aiming to revive the emotional bond that can weaken over time.
CARS24
This Father’s Day, CARS24 is opting for sarcasm instead of emotional ads, subtly highlighting how most dads in India stick with their old cars without asking for upgrades, unlike how the brand cleverly suggested through reserved parking spots in Delhi and Bengaluru markets and malls.
Prega News
Prega News has launched a Father’s Day campaign celebrating expectant fathers’ overlooked role in pregnancy. The campaign shows how pregnancy changes both partners’ lives, highlighting the challenges fathers support. Comedian Aashish Solanki wears a pregnancy belly, experiencing the daily struggles faced by pregnant women, revealing the physical hardships. When his wife Rashi and friends join, the focus shifts to appreciate fathers’ emotional and practical support during pregnancy.
Dettol
Dettol launches #DadsCanToo for Father’s Day, promoting shared parenting. Encouraging new fathers to confidently create a hygienic environment for their babies with Dettol’s Antiseptic Liquid, it supports the evolving collaborative parenting journey. Fathers can handle 94% of baby care tasks, aided by Dettol’s guidance. The campaign empowers dads to engage in daily baby care, challenging gender norms. Shared parenting is the focus, advocating for active participation from both partners.
Shemaroo Entertainment
This Father’s Day, Shemaroo Entertainment highlights everyday heroes in the campaign film #UnderHisUmbrella, showcasing a father’s selfless love and quiet resilience. The film captures a poignant moment where the father, on a rainy day, sacrifices his dryness for his wife and daughter, embodying the essence of fatherhood as a role defined by silent sacrifices rather than grand gestures.
Frido
Frido reimagines Father’s Day, promoting genuine care over symbolic gestures. The campaign, “This Father’s Day, gift him what he truly KNEEds”, focuses on fathers’ well-being. Through the Active Knee Cap, Frido supports dads who often overlook their own health. The brand’s full-funnel strategy amplifies the campaign with influencer stories, OOH placements, and engaging contests. Frido partners with EMotorad to offer a unique Father’s Day experience, blending comfort and adventure for all dads.
HealthOK
Mankind Pharma, India’s fourth largest pharmaceutical company, introduces a heart-warming Father’s Day campaign for its HealthOK brand – vegetarian multivitamin tablets nearing 50 Crore sales and growing at 25%. The campaign honors fathers nationwide as “HealthOK Heroes,” showcasing their dedication to family without exhaustion. These real-life superheroes receive support from HealthOK tablets, the ideal nutritional choice for their parenthood journey.
Godrej Enterprises Group
Godrej Enterprises released a touching Father’s Day video under their #UnlockNewWorlds campaign, showing how guidance from fathers and father figures shapes personal and professional growth. The film features eight employees reflecting on the impactful advice they received, highlighting the enduring influence of simple yet profound lessons in seizing opportunities and building character amid change. This generational wisdom on values like integrity, people-first mentality, and courage resonates in the employees’ personal and professional lives, acting as a guiding force.
Jindal Stainless
Jindal Stainless honors fathers globally with an emotional video campaign for Father’s Day, celebrating their imperfections, strength, and unconditional love. The film showcases amusing father-related stories and transitions into heartfelt moments shared by employees, highlighting the enduring care and quiet strength of fathers.
Samsung India
This Father’s Day, Cheil India launched a quirky campaign for Samsung India, celebrating all those unique idiosyncrasies that make dads, dads.
Navneet Education
Navneet Education honors fathers this Father’s Day, recognizing them as the original “AI” for their children, providing guidance, protection, and mentorship in quiet, impactful ways. The film showcases fathers’ selfless adaptation to their children’s needs, offering love and dedication through various roles. It conveys a powerful message: “A father is The OG AI for their children – always there, always guiding, always learning.”, saluting every aspect of their influence.
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