Holi is a festival of color, Joy, happiness, Good over evil and many more. It’s a festival which brings people together, and like that every year advertisers try to spread the message of love and togetherness through different campaigns. Whether it is about celebrating the happiness around our country, washing away old stains of differences, or spreading social awareness, brands has always come forward and shared the message to the audience. They tried their best to show the happiness of celebrating Holi in such difficult situation of Covid-19.
Here are few campaigns from different brands,
ZEE Biskope:
As we march towards the celebratory mood of Holi, also celebrated as Faguaa across the regions of Bihar, Jharkhand and Purvanchal, ZEE Biskope leaves no stone unturned when it comes to entertaining and engaging with its audiences during one of the biggest festivals in the region. The festival of vibrant colours brings with it fun and frolic clubbed with music, dance, sweets and what not. Such has been the fervor of the occasion, that it has been a part of many popular Bhojiwood movies where many iconic songs have made the audience dance to its tunes. ZEE Biskope is all set to raise the bar this Holi with entertainment of all hues and colours. Right from the morning band till evening prime time, the brand sets in the Holi celebrations over a week culminating with the world television premiere of Shubh Vivah on March 28 at 6:00 PM.
The merriment will begin in the morning with a devotional Holi special song property Awadh Me Udele Gulal followed by a fun-entertainment led Holi special Fagua Beats – Jogi Ra Sa Ra RaRa that will rev up your mood through groovy Holi songs. Starting 23 March till 26 March, the channel will also telecast Holi special episodes of its comedy show Hasi Ke Rail Chhut Na Jaye scheduled Mon to Fri at 9 pm.
PERRIER:
The iconic water brand is celebrating Holi this year by collaborating with world class mixologist – Mr. Francesco Moretti and doodle artists Ms. Kunj Mehta & Ms. Urvi Shah brings to life an enduring appeal of a series of specially curated recipes in ‘Doodle Recipe Book’.
The Doodle Recipe Book consists of ten never-seen-before recipes with ingredients available at the tap of a finger and which people can concoct being in the comfort of their homes. Perrier believes that the recipe book will help people to elevate their at-home experience of celebrating Holi this year.
M4U:
The festival of colors, Holi, is almost around the corner and it’s time to give your masks some colourful twist. This time, Holi will not just be about playing with colors, water balloons and gujiya, but Masks will become the centre of attraction. Let your personal style enjoy a colourful blast as you choose a perfect face mask from MASKS4U. Also, it is your chance to be a part of noble cause as M4U donates 10% of all the purchases to the people in need. M4U is just the right choice, since it provides sustainable protective masks shielding you from all the harmful pollutants and germs in the air and allowing you to enjoy the festival of colours.
Bollyboom:
Percept Live has unveiled its plans for the fifth edition of the Bollyboom Holi Celebrations 2021. The Bollywood EDM musical extravaganza will be hosted at the Prince of Tides Beach Club in Calangute, Goa and the Nuair Pebble Club in Bengaluru on 29 the March 2021 with a bevy of popular Bollywood DJs and Live Artists. The Bollyboom Holi Celebrations will witness a 7 hour long Bollywood EDM entertainment extravaganza with all Government-mandated Covid-19 protocols in place.
The ‘Bollyboom Beach Holi Madness’ in Goa will host famous Punjabi Singer Sidhu Moosewala, DJ Producer duo Lost Stories, and other DJs like Rohit Gidda, DJ Maria, DJ Alysia and DJ Olga entertain guests. The ‘Bollyboom United Colours Holi Festival’ in Bengaluru will see DJs Shameless Mani, Hussain, Kamra, Capro, Akshay Raina, Avinash, Sikitzza and many other artists. Live percussionists and other talented live acts will add color and sparkle to usher in the festive mood.
Fbb:
Holi, the festival of colours, is a day when everyone across the country is painted as vibrant as the rainbow. Uniting colours with love, fbb, the popular fashion destination by Future Group along with NDMPL has introduced a Holi campaign – #FilterWaliHoli. While we cannot consciously celebrate & hold gatherings, the idea of ‘celebration’ continues with fbb’s Filter Wali Holi. The brand has launched a filter on Instagram called #FilterWaliHoli, where every individual who tries on the filter, experiences the same ecstatic feeling digitally!
Snapdeal:
Snapdeal – India’s leading value e-commerce marketplace today announced the launch of its Holi store running offers with upto 70% off on festival essentials such as colours, water guns and pichkaris, inflatable pools, readymade food items like dry fruits and sweet packs.
The store is designed for easy shopping experience and lists products in three main categories including top sellers, party essentials and home care products. While offering an expanded range of products at multiple value price points, the e-store provides an experience similar to shopping in a local bazaar to its users.
Gas-O-Fast:
Holi, the festival of colours and the festival of love is one of the most celebrated festivals across India with much pomp and enthusiasm. The joyous carnival is all about colours, and an excuse to eat all your favourite food items. Traditional holi cuisines like gujiya, rasmalai, malpua, fritters and many other dishes are cooked in homes- which awaken the senses and keep your spirits high. However, eating small bites of snacks every five minutes leads to gas, acidity and hinders the celebrations.
Gas-O-Fast, an Ayurvedic and Natural antacid brand by Mankind Pharma that comes with natural Jeera and natural Ajwain variants, fights against acidity, gas and indigestion that can hijack the occasion of joy and celebration.
Gas-O-Fast has come up with a video message by its brand ambassador Saurabh Shukla suggesting people intake Gas-O-Fast to get relief from acidity and gas. The humour being evoked in the video stems from something close to the product world – heartburn – coming alive. The video has been promoted across all social media platforms.
Pepsi:
Last year has been an unprecedented year and with the upcoming festival of colours, there is a lot of excitement amongst people to celebrate it with friends and family. However, while gearing up for Holi, amidst the global health challenge, Pepsi® and Bollywood superstar Salman Khan are urging consumers across India to celebrate a ‘Distance Wali Holi’.
In a video released on the brand’s social media pages today, the actor is seen amidst a riot of colors, delivering a pertinent message of celebrating Holi while maintaining social distancing.
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104.8 ISHQ FM:
For Holi, 104.8 ISHQ FM, India’s only romantic radio station, launched a two weeklong campaign ‘Ishq Ke Rang’ across Delhi, Mumbai & Kolkata. Love comes in all shapes, sizes and at times colours as well – be it the red of passion or the white of innocence. ‘Ishq ke Rang’ celebrates the different colours love makes us feel.
‘Ishq Ke Rang’ will feature different love stories on-air and digitally in the build up to Holi. From an acid attack victim finding & marrying the love of her life to overcoming homophobia, each story will add a different colour to the palette of love. The stories are being featured on-air in the morning drive time shows.
In addition to the different love stories, the station has added ‘Ishq ke Rang’ as a theme to the days programming through its sparklers ‘Dedh Ishqiya’ – a collection of short love stories and the humorous ‘What is Love? Ft. Kavi Kishan’.
Trell:
The platforms #ColoursOfTrell campaign aims at celebrating Indians from different walks of life who are constantly trying to keep users entertained and informed with their fun and quirky videos. The four-day long campaign will feature videos and tips from leading creators like Macedon, Iyengar and Sons, Sanchit Batra, Anusha Swamy, Vaibhav Keswani, Nandu Ramisetty, and Rohil Jethmalani
Creators will share their creation in the form of videos and tips to urge people to celebrate Holi while having a safe and enjoyable experience amidst the pandemic. Renowned creators on Trell will share, makeup tutorials for the perfect look for that Holi group video chat, suggestions on how you can style your classic white Kurta on Holi, tips on how you can make organic colours so that you don’t have to worry about your skin being damaged while wishing the family with colours, busting myths about bhang, reviewing Delhi’s famous gujiya – the go to holi dessert and a sketch video on how you can have a safe holi this year!
Kamdhenu Paints:
Kamdhenu Paints, a leading manufacturer of high quality paint and emulsion in the country, has unveiled a new campaign on its social media channels to deliver social messaging on enjoying the festivity with care for a safe Holi. The campaign titled “ColourWithCare” will go live from 26th March 2021.
Moj:
To spread the colors of joy and happiness this Holi, Moj, India’s leading short-video app, has kickstarted the ‘Moj Holi League’ (MHL) campaign for its community. The six-day campaign includes fun contests, engaging challenges, and a new theme every day for creators to create entertaining content around Holi celebrations.
Making the virtual celebrations more colorful, creators from across the country will be participating in the popular festival via Moj. The league has an impressive lineup of creators who are divided into six teams themed on different colors. They would be competing against each other to win the league.
As part of the campaign, Moj has built a Prediction Filter called ‘MHL Teams’. The creator community can use this filter to find out which team they belong to. On applying the lens, a burst of colors and the team name will be splashed across the creator’s screen.
McDowell’s No1:
McDowell’s No1 has launched a new limited-edition pack (LEP) to celebrate the festival of colors this year. This New No1 pack #YaariKeRang comes in beautiful golden and silver packaging with a dash of yellow, blue, and pink splashes, signifying the occasion in all glory. Just like colours, friendships have no boundaries, and this exciting pack is here to make rendezvous with your yaars a kaleidoscopic experience.
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