As brands across industries mark International Women’s Day, companies are using purpose-driven campaigns to highlight women’s achievements, challenge stereotypes and encourage more inclusive conversations in society and the workplace. From digital films and podcasts to social media initiatives and on-ground activations, these campaigns reflect how brands are increasingly using storytelling to spotlight women’s resilience, individuality and contributions across diverse fields. Leading brands have rolled out initiatives that celebrate women’s strength, address gender bias and promote empowerment in meaningful ways. Together, these campaigns showcase how brands are leveraging their platforms to amplify women’s voices, recognise their journeys and inspire broader conversations around equality and opportunity.
TechnoSport
This Women’s Day, TechnoSport, an activewear brand, has unveiled ‘Made By Strength’, a campaign film inspired by this year’s theme of #GiveToGain. The film spotlights the women who shape the brand across functions, from manufacturing units to leadership, and the role they play in building it every day. Shot across factory floors and corporate offices, the film captures moments of craft, decision-making, and ownership that define the organisation’s day-to-day rhythm. It moves beyond representation to focus on contribution, highlighting how skill, discipline, and intent come together across roles to deliver consistency and quality.
Senco Gold & Diamonds
This Women’s Day, Senco Gold & Diamonds presents Shape of You, a campaign that celebrates women who define their own identities instead of fitting into expectations. Rooted in the belief that no matter who you are or what you do, you are beautiful, the campaign honors women who embrace their individuality and shape their own journeys with confidence.
Dabur Red
Marking International Women’s Day, Dabur Red Paste has rolled out a podcast celebrating the journeys of women serving in the armed forces, reinforcing the brand’s long-standing ‘Desh Ke Laal’ philosophy that honours individuals who embody courage, discipline and pride in serving the nation.
Ketto
On the occasion of International Women’s Day, crowdfunding platform Ketto released a short film titled “The Ones Who Stay,” paying tribute to women who step forward to help when others are in need. The film highlights moments of compassion that often go unnoticed in everyday life—from supporting elderly people living alone to helping survivors rebuild their confidence and rescuing injured animals. Through the campaign, Ketto shines a light on women who choose to stay and offer care when it matters most. The film features stories from organisations supported on the platform, including Chaanv Foundation, which works with acid attack survivors, Sai Sahara Old Age Home, which supports abandoned elderly residents, and Sharan for Animals, which rescues and cares for injured animals. Through simple visuals and real-life moments, the film highlights how acts of compassion and resilience help people and communities rebuild their lives.
Tata Consumer Products
On the occasion of International Women’s Day, Tata Consumer Products launched #TheNoRepeatCampaign, an initiative highlighting the subtle workplace bias where women often have to repeat their ideas before they are acknowledged. Created by Schbang, the campaign features a mockumentary-style film centred around a corporate employee called “Doobara,” which means “again,” symbolising the many women who find themselves restating their ideas in meetings before they are taken seriously. The campaign draws attention to a common workplace reality and is supported by research findings. According to McKinsey & Company’s Women in the Workplace 2024 report, 39% of women say they are interrupted or spoken over in professional settings, while a 2022 study by Perceptyx found that 19% of women experience frequent interruptions and 42% encounter them at least sometimes. Through the campaign, Tata Consumer Products aims to spark conversations around workplace inclusion and the need to listen more attentively to women’s voices.
Tata Power Renewable Energy Limited
As part of its ‘Sun Sheroes’ campaign, Tata Power Renewable Energy Limited (TPREL) is spotlighting the inspiring stories of women professionals who are playing a key role in building the company’s upcoming 300 MW SECI solar project in Koppal, Karnataka. The campaign celebrates the contributions of women working on-site in technical roles, highlighting their leadership, resilience, and expertise in driving India’s clean energy transition.
boAt
This Women’s Day, boAt, an audio and wearables brand, steers the conversation in a bold new direction with its latest campaign titled ‘Baddies on Road’. Turning a long-standing stereotype on its head, the campaign challenges the outdated belief around women’s driving skills, showing confident women drivers taking charge on the road with the boAt HIVE Dashcam watching their back, subtly revealing a sharper truth: She’s not bad, but a baddie on the road, when she steps into her true power.
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Tata CLiQ Luxury
Tata CLiQ Luxury celebrated Women’s Day with its first-ever pop-up dedicated to women—featuring little luxuries, shared smiles, and moments that made every day experiences feel special.
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KRBL Limited
KRBL Limited, a global leader in the food industry and the parent company of the World’s No.1 Basmati Rice Brand, India Gate Basmati Rice, has launched its new campaign, #NotYourBiryani, this International Women’s Day. With this initiative, the brand takes a resolute stand against everyday language that disguises objectification as praise. Words like ‘Hot,’ ‘Spicy,’ and ‘Sizzling’ are no longer exclusive to the kitchen, used so carefreely to describe
women that their original culinary meaning now seems almost secondary.
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BeyondBound
This Women’s Day, BeyondBound, India’s fastest-growing D2C women’s athleisure wear brand rooted in confidence, comfort, and self-acceptance, launches its
another bold campaign — Unapologetically Her, a powerful tribute to womanhood in its most expansive and unfiltered form.
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Kisna Diamond and Gold Jewellery
On the occasion of International Women’s Day, Kisna Diamond and Gold Jeweller marked the day with a symbolic tribute by renaming itself ‘Radha Diamond and Gold Jewellery’ for a day, celebrating the strength, compassion, grace and resilience associated with women. The name Radha was chosen as a representation of feminine strength, dignity and nurturing spirit, reflecting the courage and empathy women bring to families and communities. As part of the initiative on March 8, Kisna showrooms were transformed with a Radha-themed visual identity to reflect the spirit of wisdom and grace the name symbolises. The campaign extended across print, retail and digital platforms, with Women’s Day engagements held at stores to honour women and recognise their contributions in everyday life. Store teams also wore special name badges acknowledging important women in their lives, including mothers, daughters, sisters, partners and mentors who inspire them.
The Leaf & OPPO
The Leaf has developed a Women’s Day short-form film for OPPO, centered on a Gen Z content creator and designed to highlight the capabilities of the OPPO Find X9. The digital campaign, conceptualised and produced by The Leaf, follows a multi-faceted creator navigating different roles through the day from morning yoga to directing work and late-night art using fast cinematic transitions to reflect how modern creators balance multiple identities while producing content for social platforms.
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Rupee112
Rupee112, a digital lending platform, marked International Women’s Day by celebrating the contributions of its women employees while also highlighting the role of timely financial access in helping individuals achieve their goals. As part of the occasion, the company launched a digital campaign inspired by the real-life financial challenges many young women face while pursuing higher education. The campaign tells the story of Priya Bohra, a student who aspired to continue her studies but struggled to arrange her admission fees before the deadline due to financial constraints at home. Just as she was about to postpone her plans, she discovered Rupee112’s digital lending platform. Through a simple mobile application process, she applied for an instant personal loan and received the funds within minutes, allowing her to pay the fees on time. With round-the-clock customer support to guide her, the platform ensured that the process remained quick, accessible and convenient.
DTDC
To mark International Women’s Day, DTDC, the Indian multinational logistics company, launched a brand film titled “We Got This” that highlights the growing role of women in the logistics sector, traditionally seen as male-dominated. The campaign showcases women professionals working across DTDC’s nationwide operations and emphasises their contributions to speed, precision and performance within the company’s logistics network. Through a fast-paced narrative set across sorting hubs, large logistics facilities and leadership discussions in boardrooms, the film captures the scale and complexity of modern logistics while spotlighting the women driving operations forward. Featuring real employees and leaders from across the organisation, the campaign presents
an authentic look at how women are increasingly leading teams, managing hubs, overseeing operations and participating in strategic decision-making, reflecting the evolving and more inclusive landscape of the logistics industry.
IGP
As the world comes together to recognise the achievements, resilience, and contributions of women across every sphere of life, IGP, a global D2C multi-category gifting platform, is marking International Women’s Day with a series of curated collaborations and experiential activations that celebrate the women who shape our personal and professional lives through thoughtful gifting. With Women’s Day serving as a celebration of appreciation, recognition, and meaningful gestures, the brand is bringing together partnerships across hospitality, jewellery, beauty, and skincare to create immersive gifting experiences for consumers.
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Heer by GIVA
Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, has unveiled its Women’s Day campaign titled “She Is Not a Campaign.” The initiative challenges the performative narratives often associated with Women’s Day, choosing instead to celebrate the quiet, honest realities of womanhood.
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Dabur’s Réal Fruit Juice
Marking International Women’s Day with a film that brings honest conversations to the forefront, Grapes Worldwide, an established and globally integrated communications agency, has conceptualised and executed a new campaign for Dabur’s Réal Fruit Juice titled ‘Real Women, Real Conversations.’ The campaign brings together real stories from women who continue to pursue demanding careers while navigating responsibilities at home and in their personal lives.
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Paras Health
On the occasion of International Women’s Day, Paras Health launched its Women’s Day brand campaign #ProudWomenOfIndia, receiving an encouraging response with over 500 women from across India registering and sharing their inspiring stories of courage, resilience, and self-belief. The campaign celebrates women who chose themselves and took bold steps to shape their lives while inspiring others around them.
ASICS
Marking the spirit of International Women’s Day, ASICS transformed a pickleball court in Gurugram into a vibrant celebration of movement, hosting a community-led sporting experience that brought together women from across the city. The initiative celebrated womanhood, camaraderie and the joy of movement. The gathering echoed ASICS’ philosophy of Sound Mind, Sound Body, highlighting the connection between movement and wellbeing.
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R for Rabbit
R for Rabbit, a baby products brand, marked this year’s Women’s Day with a thoughtful digital campaign that moved beyond conventional messaging to celebrate the everyday support systems that empower women to succeed. The campaign featured two reel videos with creators from different walks of life, each spotlighting meaningful conversations around women’s empowerment and the positive role men can play in supporting women’s journeys.
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Dr Agarwals Eye Hospital
Dr Agarwals Eye Hospital has launched ‘Gift Clear Vision to Her’, a nationwide initiative offering free eye check-ups and consultations to one million women through its network of over 280 eye hospitals and vision care centres across India. Launched to mark International Women’s Day 2026, the campaign aims to address a key concern that many women often prioritise family responsibilities over their own health, increasing their risk of preventable vision problems. As part of the initiative, individuals can pledge a free eye check-up for an important woman in their lives by filling out a quick online form or by calling the hospital’s helpline. Once a nomination is made, the hospital team will contact the nominated woman and schedule a priority appointment for a free check-up at the nearest centre between March 8 and March 31, 2026.
MTV and RepIndia
Over the years, more women have gained a place at the table in professional environments, but an important question remains — whether that seat also gives them the space to be heard. This idea forms the basis of MTV’s Women’s Day campaign created in collaboration with RepIndia. The campaign features a digital film that highlights a common situation many women face in workplace conversations. Set during a routine office video call, the film captures the fast pace of modern collaboration, where quick exchanges, overlapping discussions and rapid responses can sometimes result in certain voices going unheard.
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Tamara Leisure Experiences
Tamara Leisure Experiences has launched a new International Women’s Day campaign titled ‘Her. As She Is.’, a film, that encourages a more honest and grounded celebration of women beyond the labels often attached to them. Across workplaces, homes and popular narratives, women are frequently expected to embody multiple identities at once strong, inspiring, capable, resilient both at home and at work. While many women do embody these qualities, the expectation to constantly live up to these labels can quietly add pressure rather than recognition. ‘Her. As She Is.’ shifts the conversation by acknowledging women without placing them within predefined ideals.
Yoginii
Yoginii, a women-first wellness marketplace, has unveiled its latest campaign, “Her Wellness, Her Way,” celebrating the diverse and deeply personal wellness journeys of women. The initiative highlights that wellness is not a one-size-fits-all concept, but a unique journey shaped by individual experiences, choices, and lifestyles. The campaign aims to spotlight authentic stories of resilience, ambition, struggle, and women’s own definitions of success.
