Bangalore: Britannia Good Day pays tribute to the many smiles of a mother in their latest film for Mother’s Day called #MotherOfAllSmiles, where a son reminisces his mother’s smiles on various occasions.
Today’s millennial generation enjoys a more nuanced view of the world. They have more opportunities to explore professionally and in personal relationships, more confidence about taking risks, less hurry to settle and lesser interest in settling for less.
The millennial mother therefore has more situations to find sync with, with her child. She must deal with the varied experiences and explorations of her child and yet keep her equanimity. she has to be understanding so that her child can grow up to become a free-thinking, well-rounded individual. The timeless quality of motherhood is love and the millennial mother shows her love for her child with the understanding smile.
Britannia Good Day’s film captures this insight about the relationship between a millennial mother and her child by paying tribute to the many smiles of the Indian mother. The premise of the script is that today’s mother has a smile for every occasion, a different one for each emotion. The underlying quality of each smile is love and understanding.
The film is intended for a social media campaign to celebrate International Mother’s Day on 13th May.
Ali Harris Shere, VP-Marketing, Britannia Industries Ltd. Says “A mother’slove is most special, and those heart-warming, all- knowing smiles of a mother are truly every child’s anchor and safe place.We have all grown up encountering those moments, and no matter where we are –we carry her smiles close to our heart. So what better way to celebrate International Mother’s Day than by creating a film which celebrates the #MotherOfAllSmiles!”
“We always think of a smile as one expression. Little do we realize that a smile has as many moods and emotions as the person wearing it. On Mother’s Day, we celebrate the many smiles that Mom bestows on us, that go on to make the world a happier place for us. The brand that is all about smiles, celebrates the woman who adds so much beauty and meaning to it, making us want to keep her smiling more. For every emotion expressed in the film, there’s as much left unsaid in the beautiful bond between the mother and the son. We all know a smile goes a long way. This film ensures it finds a place in our hearts.”,said PriyaShivakumar, ECD & Creative Head, JWT Bangalore and Chennai
Campaign Credits:
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Priya Shivakumar
Director: Vivek Thomas
Production House: Miramar
Britannia Industries Limited
Vice President – Marketing: Ali Shere Harris
Category Manager: BadriBeriwal
Group Product Manager: MadhavanSekar
Brand Manager: Aparna Ravi
