Mumbai: In a significant move, Amit Doshi, the former Chief Marketing Officer (CMO) of Britannia Industries, is set to join PhonePe as its new Chief Marketing Officer. This announcement comes at a pivotal time for PhonePe, as the fintech giant is gearing up for a public offering (IPO).
Doshi brings with him over two decades of experience in marketing leadership across several renowned brands. His previous role at Britannia saw him overseeing key categories such as biscuits, crème wafers, and salty snacks, where his strategic leadership contributed significantly to the brand’s growth and market expansion. His tenure at Britannia lasted over 8 years, during which he made a lasting impact on the company’s positioning in the competitive FMCG space.
Before his time at Britannia, Doshi held leadership roles at Lenovo and Perfetti Van Melle, where he played a key role in expanding the brands’ reach and driving sales growth. Notably, his long stint at Lenovo spanned over 8 years, helping to strengthen its brand presence in the Indian market.
Having completed his MBA in Management from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS), Amit Doshi’s professional journey has been marked by his ability to drive impactful marketing strategies and build powerful, consumer-centric brands.
At PhonePe, Doshi is expected to play a crucial role in leading the company’s marketing strategy, especially as it aims for greater market penetration ahead of its IPO. His appointment underscores PhonePe’s commitment to scaling its brand presence and solidifying its position as a leader in the fintech sector.
As Doshi steps into his new role, PhonePe’s IPO preparations and upcoming expansion strategy will likely benefit from his extensive experience in building brands and delivering strong marketing outcomes.
