Buffalo Soldiers has bagged the social media advertising and engagement mandate for the writing instruments brand Parker in India. Parker is manufactured and marketed by Luxor Writing Instruments in India.
The account was won following a multi-agency pitch and will be handled by the agency’s headquarters in Delhi-NCR.
“Buffalo Soldiers only works with marquee brands or brands that aspire to be part of daily conversations. It doesn’t get more marquee or iconic than Parker. We are honoured and excited to work together with Parker,” said Sumon K Chakrabarti, Co-founder and CEO, Buffalo Soldiers.
Agency will focus on building Parker’s digital presence in India further, growing its social media base and explore marketing opportunities for Parker on social media, informed an official statement.
Bhaskar Basu, COO, Luxor Writing Instruments, said, “We have chosen to collaborate with Buffalo Soldiers due to their forward-thinking approach in the digital realm, which aligns with our vision for Parker. Parker is an iconic brand globally and in India, renowned for its exquisite and wide range of writing instruments, combining rich legacy and timeless elegance with an unmatched writing experience. Digital engagement is a key strategy for us, with many current and future Parker enthusiasts using the medium to form their brand choices and impressions.”
“Together with Buffalo Soldiers, we wish to strengthen Parker’s social media presence and introduce innovative concepts online as well for other media in the near future. Our digital engagement strategy will target both current Parker patrons as well as a new young and aspiring audience online,” Basu added.
Buffalo Soldiers will be handling content, design and performance management across social media channels. Going forward, the agency will develop new creative communication for the brand as well, the statement added.
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