Mumbai: Bumble, the women-first dating and social networking app, has unveiled its latest campaign, For The Love of Love, in India with a poignant new film that celebrates authentic human connection. Set to the evocative track “Tum Mere Ho” by Mumbai-based indie-pop/R&B artist Dishaan, the campaign spotlights the stories of four real couples who found love on Bumble.
Shot entirely in black and white, the film uses the simplicity of monochrome to strip away distractions, highlighting the raw, unspoken gestures that define meaningful love—whether it’s a glance, laughter, or the comfort of a touch.
The campaign features four diverse stories:
- Trishina & Mihika – A proud, affirming queer relationship born on Bumble, centered on living and loving freely.
- Archa & Karuppiah – A cross-country romance that blossomed into a resilient marriage.
- Muskaan & Aashish – Travel creators whose shared love for adventure built the foundation for their future.
- Zehra & Zeeshan – A love story culminating in a Dubai proposal and wedding, seven years after meeting on Bumble.
“We are incredibly proud of the work we’ve created with For The Love of Love,” said Neela Pal, Bumble’s Chief Marketing Officer. “This campaign is a celebration of what people value most in dating today—feeling seen, safe, and genuinely hopeful. It shines a light on the beauty of real connection and reminds us that love, in its most authentic form, is always worth cherishing. Every element of this campaign is designed not only to inspire and support healthier, more meaningful relationships, but also to elevate Bumble as the brand that champions love in all its emotion and possibility. For The Love of Love is about helping people feel the power of love—in the big milestones and in the small everyday moments that make it so meaningful.”
The global campaign will be amplified in India through digital films, editorial partnerships, social-first storytelling, and high-impact activations, reaffirming Bumble’s positioning as a brand that champions authentic connections and celebrates love in all its forms.
